Top 10 Tips on How to Write SEO Friendly Blog Posts
Our top 10 tips on how to write SEO friendly blog posts. Having a blog or news page to write regularly on is a great way to start building traffic, acquiring new customers, and developing brand awareness to your website.
The only issue is that without the knowledge towards Digital marketing, SEO and Google Rankings, then your blog posts may never be seen. To make your website and blog posts stand out amongst the crowd, then you will need to have an understanding of how SEO works.
Our team has gathered a list of the top 10 SEO tips that we use at Agile Digital Strategy to help your blog posts to rank high on Google.
1. Learn to Correctly Structure your Blog Post
A strategic blogging plan is essential for ensuring your blog has the correct structure. Having the correct structure on your blog post or news article is vital for a number of reasons. Firstly, having a structure is vital for the initial planning of your post. A clear structure will allow you to focus on the topic you are writing about clearly and can help prevent you from going off on a tangent.
Secondly, the structure will ensure that your article is easily read by the end user. Clear, Concise and Consistent writing which is easy to follow will make the article more enjoyable for the reader and it will also influence them to share the post or return for future posts.
4 Key Blog Post Structure Elements
2. Utilise Keyword Research in On Page SEO
Keyword research is a practice search engine optimisation experts use to find and research search terms that users enter into search engines when looking for products, services or general information. This is finding an audience through organic search.
As a business, having Keywords used correctly in your posts is important because when they are used correctly, they will help your website to come up in search engines when your target market searches for the keywords or phrases (also known as long tail keywords) that are relevant to your products or services.
Your Primary Keyword should be included in the post title, slug (portion of URL) and meta description.
On-Page SEO is the optimisation of the content on your webpage (which is seen by the general public) for SEO. The purpose of on-page SEO is to help pages rank in google and drive the right traffic from search engines. One of the core concepts behind current SEO best practices is improving the user experience. When it comes to optimising your individual web pages, the user comes first.
In your content, you must ensure that you are using your keywords strategically. You need to find the correct balance between writing text for humans and for search engines. Using your keywords in a natural way in your post isn’t a bad SEO practice. But, you must be careful to not overdo it. When you use keywords or phrases too much it is called “keyword stuffing” and it could very well get you penalised by search engines.
3. Write High Quality Content
Having content which is optimised for SEO is important, as this will allow for the search engine to identify it easily, but this style of writing can often come across as robotic. When you start writing your blog post, it is important to keep in mind that the end user must be able to understand what you are trying to say.
One thing that may separate you from your competitors is the quality of content that you put out online. Once you find the right balance between writing for human beings and writing for the search engine and SEO, then this will improve your chances of ranking higher. Having a high quality good blog post will help towards your ranking.
The search bots that crawl your website help towards getting your site found, but they are not your customers, so your content must be that of high quality to ensure that your customers can easily engage with your webpage.
Content marketing can also be provided in a number of different ways including video sharing, text, graphic designs, photography and podcasts. The more your target audience can connect with the high quality content you provide, the more likely it is that they will engage with it or share it with others.
This active engagement along with SEO optimisation will boost activity on your site while also helping you reach your SEO goals.
4. Include Keywords in Headings (H2, H3, etc)
Including headings throughout your content is important for your content to become more readable by search engines. As we discussed earlier, having strategically planned content which is structured prior to writing it makes your content more readable for both the end user and the crawl bots used by search engines.
The heading and sub heading tags within your content is another way that crawl bots read and analyse content. Once the crawl bots analyse your headings, the search engine algorithms receive this information they can then decide on how relevant your content is. Steps like this can help towards your position ranking factors on the search engine.
Targeted Keyword in Headings
Including targeted keywords in headings and subheadings is a great way to inform search engines about what your post is about exactly. Once they are included, the search engine can help your target audience to find your content organically.
5. Increase Content Length
When it comes to SEO, content which is longer has a greater impact compared to shorter written content.
This is because most Long-form blog posts are detailed articles that not only help improve audience engagement but also helps generate more traffic and social shares.
Longer content can include a larger number of focused keywords and long tail keywords which can be identified by search engines easier.
Check your competitor articles to see what length article you need to write.
Showcase your webpage with long authoritative content which will help your ranking position significantly.
6. Optimise Meta Descriptions and the URL
URLs provide important information to search engines about the content of a page, its context and its target. A SEO friendly URL structure is essential when publishing your content online. Including your target keywords will help search engines to analyse your content and identify its target audience.
The URL must be short and should not exceed 4 to 5 words. Using categories in the URL structure can be used for easy navigation around your website. Try to not use keyword stuffing techniques in the URL as it still needs to be readable.
Optimising Meta Descriptions
Optimising Meta descriptions in your posts, pages, categories and tags with targeted keywords can also be a great way to get discovered by search engines. Meta Descriptions allow you to write a 160 character description on what your page or post is about.
This description can be seen below a post on a search engine and can attract potential readers to your page. You can optimise the descriptions with keywords to optimise the page for SEO and to rank further online.
7. Optimise Your Images
Images have the potential to make your page more appealing to readers. It can attract potential readers to your post while also helping to divide your content into more readable sections.
Websites should not just be covered in text and you should have at least one picture on every page. Using images not only makes your site look more appealing, but there is also an opportunity to use images to further optimise the search engine on your pages.
Every picture you enter on your website entry gives you another opportunity to add more keywords to the page. But how can images contain keywords?
Use Alt Text on Images for SEO
Keywords can be placed into the images in your website through the alt text, image file names, and title text. When you upload your images to your website, you will have the ability to enter the targeted keywords into the text boxes for each to describe both the image and your webpage. This is a really effective way to optimise your content and it is one that is often forgotten about.
8. Improve Your Backlinks & Internal Links
Adding backlinks to your content is the best way to add value to your content. Placing backlinks into your own content helps towards improving your SEO and it allows your readers to find relevant content.
Using links to credible external sources will also help your search query ranking. By doing this process, you are backing up what you are saying while also allowing your content to be recognised by the search engine.
If you want to add value to your content and back up anything that you are saying, add internal links with high value anchor text. Stay away from phrases like “click here” or “view more”.
Inserting links back to your own content will help your search engine rankings, but it also helps your readers to find useful and relevant content from other pages on your website.
Using links to credible external sources will also help your SEO. Not only are you backing up what you are saying, the search engines like to see this.
9. Link Your Social Media Pages
Social media pages do not directly contribute to your websites SEO ranking, but the links you share across social platforms can increase brand exposure. Social media is constantly growing and it significantly supports SEO.
Linking your website or blogs social media pages can help to boost engagement, expand your reach, improve search engine optimisation (SEO), and overall enhance your brand’s marketing efforts. Creating a clear linking strategy helps you get the most out of social media marketing, because it fine-tunes the focus of the content you create and share.
At Agile Digital Strategy, we have a firm belief that social media will eventually become essential for SEO in the future. Placing keywords into your social posts will result in search engines likely seeing your website as relevant due to the social media pages being linked to your website. This will mean your business will be more likely to rank higher in the search engine result pages.
Get ahead of the game now and begin to build your social media presence.
10. Improve Page Speed Times
Did you know that 40% of users decide to abandon a page if it does not load after five seconds? Page speed is important to user experience, as humans can be impatient when looking for a website or blog.
Pages with a longer load time tend to have higher bounce rate and lower average time of users on page. Google has been using Mobile First Indexing since Sept 2020.
Test your Website Speed
By using online tools such as Google’s Page Speed Insights you have the ability to see how long it takes a user to load your webpage. Often these pages will also give you direct insights on what you need to do to improve your page speed times.
Search engines recognise how long users spend on a website and how much they engage with the content placed on them. If your page speed is lower, then it is more likely that the user will leave the page quickly. However, if your webpage loads quickly and allows the user to continue their experience online, then search engines analyse this and it can significantly improve your rankings.
Conclusion: Top 10 tips on how to write SEO friendly blog posts
It is clear that having a clear plan for your optimized blog posts before writing will benefit your blog ranking for search engine optimization. Our top tips may seem like simple ideas, but they are very effective and can help your website ranking to grow significantly.
It takes time to reach the first page of Google, but with a clear plan in place prior to posting content, you will begin to see significant results down the line.
Are you seeking a SEO expert who can provide SEO Search Engine Optimisation Services? Contact Agile Digital Strategy today to discover what we can do for you