What is included in PPC management from Agile Digital Strategy?

PPC management from Agile Digital Strategy includes Google and Bing Ads campaign setup and management, keyword strategy built around buyer intent, ad copywriting, bid and budget management, conversion tracking, and monthly performance reporting.

How is Agile Digital Strategy's approach to PPC different?

Agile Digital Strategy builds PPC campaigns around buyer intent rather than impressions or clicks alone, focusing on generating qualified sales pipeline. Campaigns are managed as part of an integrated digital strategy connected to commercial outcomes, not run in isolation.

Does Agile Digital Strategy manage PPC for international markets?

Yes. Agile Digital Strategy manages Google and Bing Ads campaigns for Irish businesses targeting buyers in the UK, EU, and other international markets, building campaign structures appropriate to each target market.

PPC - Google Ads Agency Ireland

Agile Digital Strategy has extensive experience running PPC ads and Google Ads for local & international businesses in Ireland

Qualified Leads for Irish Businesses — Not Just Clicks

Most Irish businesses that come to us have already spent money on Google Ads. Some ran campaigns themselves. Some used a previous agency. Either way, the outcome was the same: clicks came in, but the enquiries didn’t follow.

At Agile Digital Strategy, we manage Google Ads differently. Every campaign we build is centred on one objective — generating qualified leads for your business. Not impressions. Not clicks. Enquiries from people who are ready to buy.

We are a certified Google Partner agency based in Ireland, working with B2B and service businesses that want predictable, measurable results from their ad spend.

Get In Touch Today!

Why Most Google Ads Campaigns Fail to Generate Enquiries

Google Ads is one of the most powerful lead generation tools available to Irish businesses — when it’s set up and managed correctly. The problem is that most campaigns aren’t.

These are the issues we see most frequently when we take over an existing account:

Poor keyword targeting: Bidding on broad terms that attract the wrong audience — spending your budget on clicks that will never convert.
No negative keyword management: Allowing irrelevant searches to trigger your ads, burning through budget on people who have no interest in your service.
Generic ad copy: Ads that don’t match what the person searched for, resulting in low Quality Scores and higher costs per click.
Weak landing pages: Sending paid traffic to a homepage or a generic service page instead of a page designed specifically to convert that visitor.
No proper conversion tracking: Running campaigns without knowing which keywords, ads, or audiences are generating actual enquiries.
Set and forget management: Campaigns that haven’t been reviewed or optimised in weeks — wasting money while performance quietly declines.

If any of those sound familiar, you’re not alone. And the good news is that every one of those issues is fixable with the right approach.

What We Do: Google Ads Management That Focuses on Your Pipeline

Our Google Ads management service covers everything from initial campaign strategy through to monthly reporting and ongoing optimisation. Here’s what that looks like in practice:

Campaign Strategy & Setup

We don’t start building until we understand your business. Before writing a single ad, we research your market, analyse your competitors’ campaigns, and identify the keywords your ideal customers are actually using — not just the obvious ones.

Keyword research focused on buyer intent, not just search volume
Campaign structure built around your services, locations, and goals
Ad group organisation that keeps Quality Scores high and costs per click low
Setup across Google Search, and Bing/Microsoft Ads where relevant
Conversion tracking configured correctly from day one

Ad Copywriting & A/B Testing

Your ad copy is the first impression a potential customer gets of your business. We write ads that match the searcher’s intent, communicate your key differentiators clearly, and give people a compelling reason to click.

Multiple ad variations tested against each other continuously
Headlines and descriptions aligned with landing page messaging
Responsive Search Ads (RSAs) structured for maximum Quality Score
Ad extensions (sitelinks, callouts, structured snippets) configured to improve click-through rates

Bid Management & Budget Optimisation

We manage your bidding strategy to maximise the return on every euro you spend. That means adjusting bids by device, location, time of day, and audience — not setting a campaign live and hoping for the best.

Smart bidding strategies aligned to your campaign objectives (leads, ROAS, CPA)
Budget allocation across campaigns based on performance data
Negative keyword lists maintained and expanded weekly
Competitor bid analysis to ensure you’re competitive where it matters

Landing Page Guidance

Sending paid traffic to the wrong page is one of the most common and costly mistakes in PPC. We review your landing pages and provide specific recommendations to improve conversion rates — because getting the click is only half the job.

Landing page audit with conversion rate optimisation recommendations
Alignment between ad copy and landing page messaging
Guidance on page structure, calls to action, and trust signals

Conversion Tracking & Reporting

Every month you’ll receive a clear, plain-English report showing exactly what your campaign generated — enquiries, calls, form submissions, and where they came from. No dashboards full of vanity metrics; just the numbers that matter to your business.

Google Ads conversion tracking and Google Analytics integration
Call tracking where relevant
Monthly performance report in plain English
Regular 30-minute Zoom review with Niamh to discuss results and priorities depending on package

Google Ads Campaign Types We Manage

We manage the following campaign types — and will recommend the right mix based on your goals and budget:

Campaign Type	Best For
Google Search Ads	Show text ads to people actively searching for your service — the highest-intent traffic available in Google Ads.
Performance Max	Automated campaigns that run across all Google properties (Search, Display, YouTube, Gmail). Best for businesses with strong conversion data and clear goals.
Google Display Ads	Visual banner ads shown across Google’s network of websites. Best for brand awareness, retargeting, and reaching audiences earlier in their buying journey.
Remarketing	Re-engage visitors who came to your website but didn’t enquire. Typically lower cost-per-click with higher conversion rates than cold traffic.
Google Local Services Ads	Pay-per-lead ads that appear above standard search results. Ideal for local service businesses (trades, professional services, clinics).
Microsoft / Bing Ads	Equivalent campaigns on Microsoft’s search network. Often lower cost-per-click with a slightly older, more affluent demographic. Included in our management service.

Why Choose Agile Digital Strategy as Your Google Ads Agency?

We Are a Certified Google Partner

Agile Digital Strategy is a certified Google Partner. This means Google has recognised us for meeting their standards around campaign performance, ad optimisation, and continuing professional development. It also gives us access to Google’s support teams, beta features, and training resources.

To become and maintain Google Partner status, agencies must pass Google’s certification exams, meet minimum ad spend thresholds, and consistently demonstrate strong account performance. It’s not a badge you buy — it’s earned and reviewed continuously.

We Focus on B2B and Service Businesses in Ireland

We work primarily with B2B businesses and service providers targeting national and international markets from Ireland. That means we understand the dual-market dynamics many Irish companies face — running campaigns simultaneously for domestic Irish customers and for prospects in the UK, EU, or further afield.

Irish search behaviour differs from UK and US benchmarks. The keywords people use, the cost-per-click dynamics across different counties, and the seasonal patterns in Irish search demand all vary. We build campaigns that reflect those realities rather than applying a generic template.

Flat Management Fee — No Percentage of Spend

We charge a flat monthly management fee rather than a percentage of your ad spend from €350 plus VAT. This is an important distinction: agencies that charge a percentage of spend have a financial incentive to encourage you to spend more, regardless of whether that’s in your best interest.

Our fee structure means our incentives are aligned with yours. We want your campaigns to generate more enquiries at a lower cost — not to inflate your budget.

You Work Directly With Niamh

At Agile Digital Strategy, you won’t be passed between account managers or handed to a junior team member after you sign. Niamh works directly on your campaigns and is your point of contact throughout. That means strategic decisions are made by someone with real experience, not delegated to an automated system or an entry-level executive.

Proven Results for Irish Businesses

Our Google Ads campaigns have helped businesses across Ireland generate more qualified enquiries, reduce wasted ad spend, and grow in competitive markets.

Our Google Ads Management Process

Here’s how we approach a new Google Ads campaign from initial discovery through to live management:

01	Discovery Call	We learn about your business, your customers, your goals, and any previous experience with Google Ads. This is a 15-minute free call with no obligation.
02	Account & Market Audit	If you have an existing Google Ads account, we audit it and identify where budget is being wasted. We also research your competitors’ campaigns to understand the landscape.
03	Strategy & Proposal	We produce a clear campaign strategy — target keywords, campaign structure, budget recommendation, and expected outcomes. You approve this before we build anything.
04	Campaign Build	We build the campaign structure, write ad copy, configure bidding strategies, set up conversion tracking, and create negative keyword lists.
05	Launch & Monitor	We launch campaigns and monitor performance closely in the first two weeks, making adjustments to ensure the budget is working efficiently from the outset.
06	Ongoing Optimisation	We optimise continuously — reviewing search term reports, testing new ad variations, adjusting bids, and expanding or pausing keyword groups based on performance data.
07	Monthly Reporting	Every month you receive a plain-English performance report. Optional monthly Zoom review available to discuss results, priorities, and next steps.

Is Our Google Ads Management Right for You?

We work best with businesses that meet the following criteria:

✅ You sell a service or B2B product with an average order value or lifetime value that justifies a monthly ad spend of at least €500–€1,000.
✅ You have a website that loads quickly and gives visitors a clear reason to enquire. (We’ll flag any issues we spot during onboarding.)
✅ You want to understand what your campaigns are generating — not just receive a monthly report you don’t understand.
✅ You’re targeting customers in Ireland, the UK, or both.
✅ You’re prepared to invest in 12 months of managed campaigns — Google Ads improves significantly with data and time.

If you’ve tried Google Ads before and it didn’t work, it’s almost certainly a setup or management issue — not a problem with the platform itself. We can audit your previous account and show you exactly what went wrong.

Frequently Asked Questions

How much does Google Ads management cost in Ireland?

Management fees for Google Ads in Ireland typically range from €400 to €1,500 per month for most SMEs, depending on campaign complexity and the number of campaigns managed. At Agile Digital Strategy, we charge a flat management fee — meaning your fee doesn’t increase if your ad spend increases. Our management fee starts from €350 per month.

How much should I spend on Google Ads per month?

For most Irish service businesses, a minimum monthly ad spend of €500–€1,000 gives campaigns enough data to optimise effectively. High-competition sectors (legal, financial services, construction) typically require €1,500–€3,000+ per month to be competitive. We’ll advise on a realistic budget during your discovery call, based on your sector and target keywords.

How quickly will I see results from Google Ads?

In most cases, you’ll start seeing traffic and enquiries within the first week of launch. However, campaigns typically take four to eight weeks to fully optimise as we gather real performance data. The first month involves a lot of active refinement — so results improve consistently over time rather than peaking at launch.

Do I need to have a Google Ads account already?

No. If you’re starting from scratch, we’ll guide you on setting up your Google Ads account and Bing Ads account as part of the onboarding process. If you already have an account, we can take over management, audit what’s there, and rebuild or refine campaigns as needed. You will retain ownership of your Google Ads account at all times.

What’s the difference between PPC and SEO?

PPC (pay-per-click advertising) gives you immediate visibility at the top of Google search results, but you pay each time someone clicks. SEO (search engine optimisation) builds organic rankings over time — no cost per click, but results take longer to achieve. For most Irish businesses, running both together is the most effective strategy: PPC generates enquiries now while SEO builds your long-term visibility.

We manage both — so if you want a combined strategy, we can advise on how to integrate them.

Will I own my Google Ads account?

Yes. Your Google Ads account is always yours. We work within your account, not a separate agency-owned account. If you ever decide to stop working with us or move management elsewhere, you keep full access to your account and all the historical data within it.

What reporting will I receive?

Every month you’ll receive a performance report covering impressions, clicks, conversions, cost per conversion, and budget utilisation — written in plain English, not just a data export. We’ll highlight what worked, what we’re testing, and what’s planned for the following month.