Top Local, B2B, International SEO Trends 2023
SEO is one of the fastest-growing industries in the world. It is fast-paced and undergoes constant change. This is why a lot can happen within the course of a year. If you want to stay ahead of the pack, you are going to need to know about the SEO trends 2023. Otherwise, it would be impossible for you to compete.
Whether you are a business owner or a marketing manager, it is crucial that you know about the newest trends. To help point you in the right direction, we have prepared the ultimate post for you. Read on to find out which trends will be generating all the buzz.
Local SEO Trends 2023
Here are some of the main local SEO trends in 2023 that you need to focus on.
1. Optimize for Voice Search
One of the local SEO trends in 2023 that companies will invest heavily in is voice search. If you don’t optimize for voice search, you would miss out on a huge chunk of the local SEO landscape. Around 41% of people use voice search every day and the percentage is only expected to grow. Therefore, you need to optimize for the medium in order to expand your target audience. It would boost the conversion rate and ensure that you become a market leader.
Besides, more people are using digital assistants like Google Assistant and Amazon Alexa than ever before. However, you must target specific questions to generate the best results. It is a good idea to incorporate long-tail keywords. Moreover, you must think about the type of questions your customers would be likely to ask and answer them.
2. Responsive, Mobile-Friendly Website
When it comes to local SEO 2023, most businesses are expected to prioritize a mobile-friendly website. As phone searches are more common than any other type of search, you have to ensure that your website is easily accessible. You should be able to evaluate just how mobile-friendly your website is by using Google’s mobile-friendly tool. It will provide you with a detailed analysis that you can utilize for making improvements.
In order to improve the performance of your website on mobile devices, you must use a responsive framework and coding. It would ensure that it changes for every device. Furthermore, you also need to focus on improving the loading time of your webpage by compressing images, using a content delivery network and caching.
3. Use Hashtags
Another local SEO trend in 2023 that you need to know about is using hashtags. They allow you to categorize content to target your specific niche. By adding hashtags to your content such as pictures and videos, you can generate more traffic to your website.
The fact is that hashtags act as keywords and allow you to expand your reach. Your audience will have a much easier time finding your content when you add hashtags. Therefore, you have to add relevant hashtags that people are likely to search for.
4. Create Videos
Local businesses are expected to spend more on the creation of videos. This means that you must create relevant videos for your target audience to watch. It is important that you create informational content that is relevant to your offering. For instance, if you provide yoga mats, you should create videos on how people can get started with yoga. It will allow you to expand your reach and get people to take an interest in what you have to offer. Besides, you should be able to tell your brand’s story through video.
International SEO Trends 2023
If your business targets different countries and has a diverse audience, you should consider the following international SEO trends in 2023.
1. Harness the Power of AI
Artificial intelligence is making a huge difference in the world of international SEO. You need to focus on implementing AI into your digital marketing campaigns including email automation, customer service, and website personalization if you want to rank higher on the international market. Companies are spending more on artificial intelligence. In fact, they spent around $15.85 billion in 2021 and use the latest AI tools. Therefore, you need to follow suit if you want to stay ahead of the pack.
2. Content Is Still King
Although AI and other technological developments must be considered, content is still king. When it comes to producing content for a specific audience, you have to make sure that you provide quality content. In order for your website to rank, it needs to have high-quality and updated content. Keep in mind that there are different types of content, and you need to focus on all of them. This means that you will need to create highly engaging infographics, videos, images, and other types of media. It would help generate more traffic for your website and boost engagement. To truly stand out, you should consider content marketing services.
3. SERPs Have Become More Intelligent
One of the international SEO trends in 2023 that you need to be mindful of is the changing search engine landscape. The fact is that Google’s algorithm is getting smarter by the day. This is largely due to the implementation of AI. For instance, the BERT algorithm update focuses on using words that humans normally use. Similar to Rank Brain, it ensures that action is taken against keyword stuffing. Instead, it ranks valuable content which has a conversational tone. However, you must also improve your EAT score. Google knows how to determine which content people will find helpful. Hence, you will need to demonstrate expertise through your content to rank at the top and gain authority. Moreover, you will need to ensure that other websites refer to you or recommend your business.
If there is one thing that you will need to master, it is none other than analytics. You have to focus on data and find out how you can get better at what you do. The insights you gain from the analysis will make it easier for you to make improvements. Google Analytics will be a key international SEO trend and you will have no option but to emulate top-performing pages and try to outperform them.
Moreover, multinationals will be automating SEO tasks and campaigns so that they can take on creative endeavors. Some of the tasks that you should automate include monitoring brand mentions, keyword intent analysis, reporting, analyzing content quality, website crawls, and position tracking.
5. Funnel-Aligned Content
In order to generate quality leads, you have to create content for your target audience throughout the sales funnel. For instance, if they are about to make a decision, you have to provide them with podcasts, presentation videos, case studies, white papers, and original research as it will ensure that they have the information they need. Through funnel-aligned content, you will be able to move people through the user journey and convert them.
B2B SEO Trends 2023
If your customer base mainly comprises businesses, you will need to know these B2B SEO trends 2023.
1. Online Reputation Management
Google has a team of quality raters as well as a complex algorithm that conducts reputation research. It enables the search engine to evaluate the credibility of the search results. Now, you do not want quality raters to find out that you have negative reviews about your company. Therefore, you need to monitor your online reputation and ensure that you have positive reviews. Furthermore, you must respond to harsh reviews and try to convince your customers that you have their best interests in mind.
2. User Experience
One of the B2B SEO trends in 2023 that you cannot afford to overlook is user experience. You must continue to improve the experience of your target audience and make sure that you properly deploy Schema markup. When you prioritize user experience, you will be able to provide maximum value to your clients and ensure that they choose your business. This would help improve your SEO ranking. Therefore, you have no option but to improve accessibility in web design.
3. No More Third-Party Cookies
Although it is important to provide a tailored experience to your target audience, you need to understand that third-party cookies may be considered intrusive. This is why users should be able to decide whether they want their online activities to be tracked or not. Not everyone is comfortable with their online activities being tracked. Therefore, Google Chrome will no longer support third-party cookies towards the end of 2023.
4. Mobile-First Indexing
Mobile-first indexing was introduced back in 2019 and it has changed how pages are ranked. Google prioritizes the mobile version of pages instead of their desktop counterparts. Besides, most people use their phones to perform searches. It is due to this reason that businesses will need to improve mobile SEO. Only a B2B SEO agency will be able to help you get mobile-first indexing right.
Conclusion on SEO Trends 2023
SEO is ever-changing and if you want people to take notice of your business online, you need to monitor the latest SEO trends 2023. Once you have gone over our post, you will have an idea about what to expect during the year. However, it is recommended that you hire an SEO agency to help you out. For the best results, you need to reach out to Agile Digital Strategy. We are the SEO leaders your business needs to succeed online.