Keyword Research Analysis
Keyword Research Analysis is the procedure of discovering and analysing search terms that people enter into search engines with such information for a certain purpose.
Want your business to stand out online? You need to conduct a competitor keyword analysis to make sure that you choose the right keywords for your content to maximize exposure. As you might already know, search engines provide the majority of organic traffic online.
Keyword analysis sets the foundation for every SEO and SEM marketing campaign. Webmasters, marketers, and SEOs can’t create content unless they know which keywords to target and to rank for. Through keyword discovery, you can find out which words or phrases your customers use when searching for something.
What Is Keyword Research?
Keyword research is a process that involves researching popular keywords and phrases that people use when using a search engine like Bing or Google so that you can strategically incorporate them into your website to rank better. When it comes to SEO, keyword research is everything.
What Is Competitor Keyword Analysis?
For those of you that don’t know, competitor keyword analysis involves determining which keywords are used by the competition so that you can outrank them on the search engine results page. For effective competition research, relevant competitors must be evaluated to find out how you can improve. It also lets you know which competitors are your biggest competitors and identifies high-return keywords.
Why You Require Keyword Analysis?
There are a number of reasons why you have to perform keyword analysis.
Find Out What People Search Online
As a business owner or marketer, you have to conduct keyword research as it allows you to determine what your target audience is searching for online. By learning more about your customers, you would know how to serve them. In fact, you can rely on SEO keyword analysis to generate content ideas and receive instant feedback about what works and what doesn’t without having to waste resources on the content generation that would fail to provide the results that you are looking for.
You need to know which keywords people use to find information online so that you can target them and drive traffic to your website. By checking Google Trends you can see seasonal variations in search traffic. It is crucial that you conduct research to gather your keyword ideas instead of relying on your gut.
Understand the Competitive Landscape
By conducting competitor keyword research and keyword gap analysis, you would get to better understand the competitive landscape. It would provide you with a clear idea about who you are competing against.
Even though you might have created exceptional content, it would be of no use without proper website keyword analysis. It will enable you to evaluate which domains are competing for the keywords used and if they are using keywords that you have failed to incorporate. A great thing about keyword research is that it offers insights into how easy or difficult it would be for you to rank at the top.
Identify Content Opportunities
When you perform a competitor keyword analysis and SEO keyword analysis, you get to dig up opportunities that you didn’t even know existed. The research would allow you to identify low-competition keywords with a lower keyword difficulty and high monthly search volume.
By incorporating keywords that have minimum competition, you can rest assured knowing that your website would generate more organic traffic. Apart from this, it would also become apparent which keywords to avoid. Although you can use a keyword tool to find low-competition keywords, it is in your best interest to hire a professional to help you out.
Understand Search Intent
If you want your website to rank well for relevant keywords, you have to conduct an SEO keyword analysis. It would allow you to gain a firm grip over search intent to gather keyword list.
Google aims to organize information in the best way possible. It wants to ensure that information is useful and universally accessible. This is why it serves relevant results for every Google search you perform. Therefore, your content should align with search intent if you want the top spot.
A keyword analysis is necessary for understanding search intent and terms. It enables you to create content that your target audience will have an easy time finding. The analysis would help you identify important keywords and search queries that you can target.
Besides, it would enable you to get an indication of the type of results Google considers most relevant for your target keywords and search query. Analyzing competing results would ensure that you have a firm understanding of search intent.
Assist with Content Ideas
Have trouble coming up with interesting content ideas that can generate maximum organic traffic for blog posts? SEO keyword analysis and keyword gap analysis will help you identify areas where you can improve. It is a sure way to find new content ideas from your keyword planner.
There’s no denying that it can be difficult for you to constantly come up with new ideas for the type of content your website should cover. Therefore, you can truly benefit from keyword analysis. It would ensure that you are able to look into unexplored terrain. With competitor keyword analysis, you would find out which keywords are used on their website and which keywords they rank the highest for.
How We Can Help?
At Agile Digital Strategy, we are committed to helping companies establish a strong presence online, nationally, and internationally. By partnering with us, you can gain a competitive advantage over your competitors. Our team uses only the best keyword research tools to ensure that you don’t miss out on any opportunity. Here’s what we will do for you.
Determine search volume for keywords.
Analyze your competitors for keywords.
Identify which keywords are associated with your products or services.
Discover additional keywords with less competition and similar search volume.
What Do You Need to Do?
In order for us to conduct competitor keyword analysis and SEO keyword analysis, you just need to share the URL of your competitors and the keywords you already use. If you plan on targeting international markets, you will also have to provide the URL of companies that have established an online presence in the desired countries. Keep in mind that each country you want to target will be considered as an additional search.
The Process of Keyword Research
Here’s what the Keyword Research process entails.
- Agile Digital Strategy will perform keyword research to learn more about your website, market, and competitors.
- We will share a spreadsheet for all the keyword suggestions that you should cover, as well as a competitor list that you can compare your performance.
- In order to make sure that your website attracts quality visitors and generates maximum conversions, we will analyze your website’s content and provide important recommendations.
- Our team will also let you know which keywords/search terms can help provide you with the best results after analyzing the keywords that you have used on your website.
- We will conduct an online meeting to review the keywords with you so that you target the right business area and don’t leave any room for mistakes.
- Then, we will review your website and the overall layout to propose the most effective sitemap and discuss areas that require improvement.
The Process of Competitor Keyword Research
- Identify Competitors: Agile Digital Strategy first identifies your competitors. We consider the size of your business, location, and industry to provide reliable results. For instance, if you design t-shirts, your competitors might also offer other products such as pants and hats.
- Identify Target Audience: Next, we identify your target audience to help you stand out online. We will provide you with a list of keywords that you must include in your content marketing strategy.
- Content Strategy: As we have worked with countless clients across different industries, we also help our clients with content strategy. Our team will suggest a mix of keywords with low competition and high search volume, and even long-tail keywords so that you drive the most organic traffic.
- Research Keywords: To make sure that you use only the most correct keywords, we will research the keywords you use and the ones your competitors use. Through competitor keyword analysis, you would know which keywords offer the best outcome.
- Google Ads PPC: Your SEO strategy is incomplete without Google Ads. As it is a long-term strategy, you also have to leverage Google Ads, which would require finding out which paid keywords to use to drive intent traffic. We would provide you with a list of keywords for paid search marketing so that you can get loyal customers.
- E-Commerce Keyword Research: If you have an e-commerce website, you have to take advantage of e-commerce keyword research to find out which searches your target audience performs to search for products so that you can incorporate them and increase sales.
Choose the Best Digital Marketing Agency
Agile Digital Strategy is the leading digital marketing agency. We can help you optimize your search with keyword research. Since your SEO process would be incomplete without it, you need to take advantage of our service. We use only the latest keyword & SEO tools and have the experience needed to provide valuable insights.
So, if you are ready to take your website to the next level, all you need to do is schedule a session with us. We would be more than delighted to discuss a game plan for your business. A session with us will prove to be a game-changer.
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