Case Study:
How Agile Digital Strategy Helped a Client Double Their European Sales in Just 2 Years
At Agile Digital Strategy Ltd., we pride ourselves on delivering strategic, data-driven digital marketing solutions that drive real business growth. In this case study, we’ll explore how our tailored digital marketing strategy helped a client increase their European sales by over 40%+ in 2023, followed by another 45%+ increase in 2024—more than doubling their sales in just two years. This client grew sales by 110% in just 2 years across UK and Europe.
By leveraging a comprehensive digital marketing approach, including SEO, web design, social media marketing, pay-per-click (PPC) advertising, and localized marketing, we positioned the client for success across multiple European markets.
The Challenge:
Stagnant Sales Across European Markets
At the start of 2023, our client was struggling to grow their sales across Ireland, the UK, and mainland Europe. Their digital presence was underperforming, and they lacked the necessary market insights and optimisation to reach their full potential.
Their main pain points included:
- A dated website with poor user experience.
- Product catalog was out of date with website showing some stock no longer available
- Lack of localized content and keyword optimisation for UK & European markets.
- Minimal visibility in local search results across Europe.
- Inefficient social media strategy and underperforming PPC campaigns.
Our Approach:
An Agile Digital Marketing Strategy
To address these challenges, we implemented a comprehensive digital marketing strategy that included several key services:
1. Digital Audit: Uncovering Opportunities for Growth
We began with a Digital Audit, which allowed us to assess their existing digital assets, including their websites, social media channels, and PPC campaigns. The audit revealed:
- Technical SEO issues, such as slow load times and poor mobile performance.
- Suboptimal keyword targeting for both their Irish and UK markets.
- Gaps in content localization for key European regions.
- Inefficient PPC targeting strategies.
This audit laid the groundwork for a more effective digital marketing strategy.
2. Web Design & SEO: Building a User-Friendly and Optimized Website
One of the most critical aspects of our strategy was the complete redesign and optimization of their Irish website. We focused on:
- SEO Optimization: Conducting comprehensive keyword research to target high-intent search queries in Ireland, the UK, and other European markets. We optimized meta tags, headers, and product descriptions to align with user search behavior.
- Website Redesign: The website was rebuilt with a clean, modern design that prioritized mobile responsiveness and faster load times. We updated the product catalog and rewrote all product descriptions to make them more engaging and SEO-friendly.
- Multilingual Capabilities: We added the ability to translate the Irish website into several European languages, ensuring it catered to a broader EU audience.
For the UK website, we focused on updating the site’s keyword strategy and optimizing it for SEO, targeting localized keywords that aligned with regional search trends.
3. Local SEO: Improving Local Search Visibility Across Europe
We recognized that improving local SEO was crucial to driving traffic from specific regions. Here’s how we tackled it:
- Google My Business Optimization: We optimized the client’s Google My Business listings with localized keywords, helping them rank higher in local search results for Irish, UK, and EU-based customers.
- Localized Landing Pages: We created localized content for each major European market (e.g., France, Spain), ensuring that the site resonated with local audiences. These pages were tailored with region-specific keywords and product offerings.
4. Social Media Marketing: Building Brand Awareness Across Europe
Our social media marketing efforts focused on:
- Localized Content: We created engaging content tailored to the preferences and languages of different European markets, increasing brand visibility and engagement.
- Paid Social Media Ads: We ran targeted ads across Facebook, Instagram, and LinkedIn, focusing on regions like Ireland, the UK, France, and Spain. This helped drive traffic to the newly optimized websites.
5. Pay-Per-Click Advertising: Targeting High-Intent Audiences
To drive more immediate traffic and sales, we launched a focused PPC campaign. We targeted high-intent keywords with precise ad placements using Google Ads and Meta Ads. Key strategies included:
- A/B Testing: Testing different ad creatives and messages to see what resonated most with specific markets.
- Retargeting: Implementing retargeting ads to engage users who had visited the website but hadn’t yet converted.
These campaigns were fine-tuned to reach relevant audiences in Ireland, the UK, and mainland Europe, significantly boosting conversions.
6. Marketing Research: Identifying New Markets Across Europe
We conducted thorough Marketing Research to identify key growth opportunities across Europe, focusing on markets where there was less competition but high demand for the client’s products. Our research uncovered:
- Emerging Trends: Consumer trends in France, Spain, and other EU countries, allowing us to localize our approach for each region.
- Competitor Insights: Analyzing competitors in each market to identify gaps and tailor the client’s offerings accordingly.
This research guided our strategy for entering and expanding in existing and new European markets.
The Results:
Doubling Sales in Just 2 Years
Our multi-pronged digital strategy resulted in significant growth for the client:
- 2023: Sales increased by over 40%+ across Ireland, the UK, France, Spain, and other European markets.
- 2024: Another 45%+ increase in sales, resulting in more than double the client’s revenue in just two years – it grew by over 110% in that time.
- Increased Traffic: Their Irish and UK websites saw a substantial increase in organic traffic due to SEO improvements and local keyword optimisation.
- Enhanced Brand Awareness: Through social media and PPC efforts, brand awareness soared across key European regions.
Why Digital Marketing Matters for Your Business
This case study demonstrates how a well-rounded digital marketing strategy—tailored to each market—can lead to exceptional growth. Whether through SEO, web design, social media marketing, or PPC, every piece of the puzzle contributes to the bigger picture: growing your sales and expanding your market reach.
At Agile Digital Strategy Ltd., we specialise in developing bespoke strategies that help businesses unlock their full potential. If you’re looking to grow your sales and expand into new markets, contact us today to get started. We work with a variety of industries from agricultural, manufacturing, service, hospitality and e-commerce.
