Overview of SEO of Coastal Ceremonies
This project with Coastal Ceremonies was a 4-month project which involved SEO for the client including keyword research & competitor Analysis, Optimization of Google My Business for Local SEO.
As a result of the SEO improvements, Coastal Ceremonies received a lot of enquiries from the end of the project onwards for their services. Their online presence is a very important factor now with the current Pandemic giving Coastal Ceremonies clients planning their special day the option to research and plan online.
There has been a sharp rise in Organic Keywords, with growth of over 250%. Monthly Traffic to the website also grew over 1000%. The increased traffic was due to targeting quality relevant keywords and optimizing the content to reflect those.
1,000% Traffic Increase
250% Increase in Keywords
Background on Coastal Ceremonies
Coastal Ceremonies are a County Clare based team who provide celebrants for your wedding, elopements, vow renewal or baby naming ceremonies, as well as providing wedding and vow renewal planning services around Ireland. They have clients from Ireland and Internationally who come to the Coast for their special ceremony, including on the Cliffs of Moher. Coastal Ceremonies can also provide wedding planning services to make it easier for their client to book all in one place.
Agile Digital Strategy were requested to do SEO services for Coastal Ceremonies. This project has been completed under the Local Enterprise Office’s Trading Online Voucher scheme.
Keyword Research & Competitor Analysis
First Step was Keyword Research for SEO and Competitor Analysis for Coastal Ceremonies. Completing Keyword Research identified a number of keyword terms to target which lead to the pages required on the website. This was to ensure that the design and layout would match closely as to what people are searching for in relation to the business that Coastal Ceremonies provide for people in Ireland and Internationally.
Once keywords were gathered then all of the content on the web pages had to be updated. We worked together to ensure all content was optimized for SEO – this included adding keywords to texts, headings, image alt text, meta descriptions. ADS then monitored the keywords – tracked them daily to see what keywords work or don’t work.
For Competitor Analysis it is important is to understand your competitor’s strengths and weaknesses and to compare them to your own and to find a gap in the market that will build Coastal Ceremonies. It is important because it will build strategies for how to expand more into the market, increasing business for Coastal Ceremonies.
Google My Business Optimization
Google My Business is a free tool that is fantastic for Local SEO. It is a simple and effective way to be found on Google search and Google maps. Once they find you, your listing shows searches where and how to visit your business, whether you have a web or physical address.
Google my business is significant for Local SEO – Having a verified and optimized Google My Business profile gives your business a better chance of being listed in the local 3-pack, putting your business presence at the top search results and it can also indirectly help your business to rank.
The business can benefit from allowing reviews of Clients and Messaging from potential clients of Coastal Ceremonies along with other features such as list products and services, add photos, add opening/closing times, post important updates.
From our Keyword Research, we reviewed the current content on the website. We were able to suggest new blog post title options for Coastal Ceremonies to proceed with that would make the keywords potential clients were searching for. This was to increase their visibility further on search engine results pages and to rank as high as possible.
On-page SEO – we reviewed the new pages that Coastal Ceremonies provided and ensured that they were optimised for the keywords they wished to target. We saw an almost immediate effect on rankings once the service pages were optimised correctly.
SEO of Coastal Ceremonies Completion
SEO has allowed potential client help find Coastal Ceremonies business online Wedding Celebrants in Ireland – Coastal Ceremonies.
The team at Agile Digital Strategy would like to thank Coastal Ceremonies for choosing to work with us and we have really enjoyed working on this project over the last few months. We hope that their website will attract couples to book Coastal Ceremonies to be part of their special day 💞
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