Watch Out for These SEO Trends
SEO is one of the best ways for small and big businesses to organically grow their online visibility to attract new customers. If your business is not utilising SEO then you are definitely missing out.
SEO is defined by MOZ as the “practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Every year new technologies are introduced to us and SEO now is constantly evolving. The changes we have seen are targeted at making SEO become more effective for digital marketing. Keeping up to date with SEO trends is vital for planning an effective Digital Strategy, as you need to be able to keep up to speed with your competitors.
Based on the trends we have been following, we have predicted some of the SEO trends that we should expect to see growing in 2021.
1. Create Quality Content
Anybody who has ever worked in Marketing or with SEO have heard the term “Content is King”. If you want your website to be successful then it is essential to make sure that your content is of the highest quality.
Webpages are scanned by the search engines crawl bots who are actively searching for relevant content that is designed to be read by humans. This means that you absolutely need quality content to make sure these bots locate your website and this will help you rank higher for SEO. Creating high quality and informative content is a SEO trend we can see growing in 2021.
There are a number of things that you can start doing to make sure that your content is at the highest quality it can be while also being optimised for on-page and off-page SEO which include:
Improved Customer Insights
At the end of the day, the one thing that may separate you from your competitors is the quality of content that you put out online. Yes, your content should be optimised for the search engine but you also don’t want everything to sound too robotic.
Make sure that the content is available for the human beings that have the potential to purchase your product or service. The bots that crawl your website help towards getting your site found but they are not your customers.
You need to ensure that your audience can easily read and understand your website’s text. Content can also be provided in video sharing, graphic designs, photography and voice recording/podcasts. This creates engagement and showcases a more human side to your business while also helping you reach your SEO goals.
Don’t Forget to Use Headings
The heading and sub heading tags within your content is another way that the crawl bots read and analyse your content. Once the crawl bots analyse your headings, the search engine algorithms receive this information they can then decide on how relevant your content is. Steps like this can help towards your position ranking on the search engine.
Utilising headings within your content also helps to break up long paragraphs and helps towards making the text more readable. Your readers will have the ability to go straight to the information that is most relevant to them. Having content that is easily readable will trigger interest from the viewer and they may decide to share and engage with the content.
Using Keywords to Your Advantage
As we previously mentioned, keywords are a must for those search engine crawlers. Understanding the most relevant keywords within your content is important. Keyword research is necessary to ensure that you are providing the right words within your content to be found on the search engine.
You also need to make sure that you are utilising the keywords in the correct way. If you saturate your content with too many keywords, this may read as spam to the search engine. Be careful and make sure that you get the balance correct within your content
Use Titles On Posts
Take time to make your page title stand out. When your title looks attractive it results in the user clicking on your link in google results. The targeted keyword of the page must be written in the title for the search engine to recognise it.
Edit Your URL’s
A SEO friendly URL structure is essential when publishing your content online. Like the title of your page, the URL must contain the keywords and must be short and should not exceed 4 to 5 words. Use the categories in the URL structure if needed for easy navigation around your site.
Backlink to your Other Pages
Adding backlinks to your content is the best way to add value to your content. Placing backlinks into your own content helps towards improving your SEO and it allows your readers to find relevant content.
Using links to credible external sources will also help your search engine ranking. By doing this process, you are backing up what you are saying while also allowing your content to be recognised by the search engine.
Optimising Your Images
Websites should not just be covered in text and you need to have at least one picture on every page. Using images not only makes your site look more appealing, but there is also an opportunity to further optimise the search engine on your pages.
Every picture you enter on your website entry gives you another opportunity to add more keywords to the page. You can insert keywords into the page using alt text, image file names, and title text.
2. Google My Business - Local SEO
Our second SEO Trend that we can expect to see in 2021 is GMB. Google My Business is a way for google to verify your businesses physical address and highlight the working hours that your business operates. Using google my business properly is very important for local search SEO.
We predict that in 2021, Google My Business will become a bigger way to improve your SEO. There are consistent new updates on Google My Business which allow you to use this tool like a form of social media, and by utilising these features you will improve your SEO rankings.
On GMB, you can now add new photos and post updates on special offers and events. Utilizing this feature will become essential for increasing your businesses SEO and for backlinking to your website. Use Google My Business and make sure that every single aspect of your business is covered.
Google My Business has added a number of new features recently that businesses can continue to take advantage of in 2021. For example, there are now a number of new features that have been introduced because of Covid-19 to keep customers in the loop with the daily activities of a business. These features include:
Daily updates to Google My Business like this not only improve SEO, but will also improve your relationship with your customers due to the direct communication features.
3. Voice Search for SEO
Voice queries now account for almost half of all online searches. Technologies have grown over the last few years and we now see people speaking into their watches and getting voice responses from their phones daily. Voice search is a SEO trend that will continue to rise in 2021.
Smartphones now come pre-equipped with their own voice control services and many of their users utilise this voice search option. Voice control technologies such as Alexa, Amazon Echo and Siri are becoming more popular and people are searching queries with voice control more than ever before.
This idea is relatively new and many people wonder how to link SEO with voice searching. You need to understand that conversational searches ask more targeted questions instead of relying on keywords. Once you understand this then creating content optimised for the Voice Search SEO trend will make more sense. Start some paragraphs of your articles with question keywords such as who, what, where, why, how and when. They also include long-tail keywords, or specific phrases.
Search engines understand conversational queries differently from simple keyword searching that many of us are used to. They interpret what the user wants and they aim to return the best matching results which is based on what other users searched for.
4 - Increase of E-A-T
E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness.
Providing good E-A-T both on and off your website can potentially help improve your websites Google rankings. E-A-T was essentially created by Google on their Quality Rater’s Guideline to let users know what type of content they are looking for.
E-A-T will be one of the most important SEO trends in 2021. If a website has been using copy content or unworthy content it will be flagged in the new update. The main requirement of E-A-T is that the author is an expert in the topic and it should be made clear that the content must be from a trustworthy source. Trustworthy and plagiarism free content from an author will be rewarded in the search engine as Google wants to promote authors who have authority and expertise on specific topics.
5. Utilising Social Media Platforms
Agile Digital Strategy believes that a strong Social Media Strategy will become even more essential for SEO. We predict that in 2021 social media posts will be a SEO trend that will be used even more as a backlinking strategy. Your social media posts should include your websites keywords to improve your businesses google rankings.
Placing keywords into your social posts will result in search engines likely seeing your website as more relevant due to the social media pages being linked to your website. This will mean your business will be more likely to rank higher in the search engine result pages.
6. Increasing Relevance of Influencers
In 2021, we believe that social media influencers will become a more impactful SEO trend towards driving success for campaigns.
When shopping for a product or service, customers want to ensure that they have made a well informed decision prior to purchasing. The audience wants genuine information from sources that they believe to be credible. Social media influencers have a large number of followers who they have built a trusting relationship with. If they review or recommend products and services then customers are likely to trust their opinion.
Collaborating with influencers for SEO can benefit your business. Firstly they will showcase your company to their large following which will increase your online visibility and this will generate traffic to your website. Secondly, collaborating with influencers creates backlinks to your website which in turn will improve your SEO rankings.
In 2021, more time and planning will go into influencer marketing to strategically enhance content for your SEO.
7. Google’s Featured Snippets
Google’s Featured snippets will continue to be a beneficial SEO trend in 2021. This is when your website’s information appears at the top of the results page, right above the first organic search result. If you’ve found the info you need or clicked on a snippet to learn more, then the snippet did its job.
Being located at the top of the search engine means that your users will not have to look any further to find the answers that they are searching for. Optimising your content for featured snippets puts you head and shoulders above the other entries on that first page of the results because of the amount of screen that is given over to this content.
8. Artificial Intelligence
Artificial intelligence is going to be a major SEO trend moving forward. AI has the ability to create personalized content for individual users which deliver high value experiences for target audiences.
Google introduced BERT (Bidirectional Encoder Representations from Transformers) in 2019, which is a system that can find more in-depth and more relevant information online. This means that artificial intelligence now can understand the context surrounding key words. AI works with SEO as it has the ability to perceive intent behind what the user is searching for.
Essentially, the use of AI has allowed for the search engine to get smarter when analysing content and BERT has made it so you don’t have to rely on two key-word phrases within their SEO content. This AI will continue to grow and will provide algorithm updates in 2021.
9. Video SEO
Research has found that web pages that provide video content have six times higher conversion rates than pages that don’t have videos. This means that if your website provides well made videos that provide informative and entertaining content, then people are six times more likely to get in contact with your business.
Youtube is a platform where you can set up an account for free and post your video content. The beauty of this platform is that it is completely free and you also don’t need to have a high number of followers to get seen.
Your videos should be engaging with relevant content while also being timely. SEO can be added to your youtube videos to optimise it for the search engine. This can be done by providing relevant keywords to each video title and description. They’ll come for the content, then stay for what else you have to offer.
SEO Tips in 2021: Conclusion
SEO trends in 2021 looks to be promising with further advancements in voice search, artificial intelligence and much more. It’s also interesting to note that SEO technologies are changing to adapt to the human experience.
Google’s search engine is beginning to become more human-like. Every single algorithm update has had one big focus at its core: to give solutions for the user. Providing quality content that is trustworthy and engaging is the best way to improve your SEO rankings in 2021.
The SEO trends and tips in this article are a good starting point for planning your businesses digital strategy in 2021. Are you seeking a SEO expert who can provide SEO Search Engine Optimisation Services? Contact Agile Digital Strategy today to discover what we can do for you.