Summary
We have published two new Google Ads case studies alongside our SEO and AI search case study for CES Environmental Services. The three clients work in very different sectors: a 4-star hotel, a new solar installer and an environmental services company. Each one got results that matter to the business, measured in bookings, enquiries and revenue rather than clicks:
- Hospitality: 25% more booking value from 19% less Google Ads spend, an 11.8× return on ad spend.
- Home energy: 150–250% more warm leads than the weekly target, every week.
- Environmental services: organic visitors doubled year on year, and the company is now recommended by ChatGPT, Claude and Google’s AI Overview.
The sectors are different, but the approach behind the results is the same.
Hospitality: more bookings from a smaller budget
A 4-star hotel in Ireland wanted more direct bookings without spending more on Google Ads. Comparing May–October 2026 with the same months in 2025, the hotel:
- spent 19% less on Google Ads
- earned 25% more booking value from the ads
- reached an 11.8× return on ad spend, up 55% on the previous year
- grew booking value from people searching for the hotel by name by 56%
Those figures only count online bookings that could be tracked. Around 200 phone calls a month from the ads are not included, so the true return is higher. Every direct booking is also one the hotel doesn’t pay a booking site commission on.
Read the full hotel Google Ads case study.
Home energy: a new brand that beats its lead target
A newly branded solar PV and battery installer in County Clare had a crowded market to break into: 327 installers are registered for domestic installs in Clare and 345 in Limerick, alongside national energy brands with far bigger budgets. Leads from a previous social media lead provider often weren’t ready to buy.
They set one goal: a steady weekly number of warm leads from Google Ads. The account now delivers 150–250% more warm leads than that target every week, as email and phone enquiries from homeowners actively looking for an installer. Every enquiry comes through the installer’s own website and phone number, building their brand as it grows.
Read the full solar installer Google Ads case study.
Environmental services: the company AI recommends
CES Environmental Services has worked with us on long-term SEO and Generative Engine Optimisation (GEO). Organic website visitors have more than doubled year on year. When people ask AI tools for the best environmental services company across Clare, Limerick and Galway, ChatGPT names CES “Best Overall”, Claude calls it the “clear leader”, and Google’s AI Overview lists it as a recommended provider.
Read the full CES Environmental Services SEO and GEO case study.
Three sectors, one approach
A hotel, a solar installer and an environmental services company have very different customers. The work behind their results follows the same four principles.
1. Measure what matters first
Before changing anything else, we make sure the numbers reflect real business: bookings and booking value for the hotel, form enquiries, quote requests and calls for the installer, and enquiries for CES. If the tracking is wrong, every decision built on it is wrong too.
2. Focus on buyers with intent
Budget and effort go to the searches and questions that bring customers: guests searching for the hotel by name, homeowners looking for a local installer, and businesses asking who the best environmental services company is.
3. Cut what doesn’t work
Spend and activity that don’t produce results are removed and moved to what does. That is how the hotel earned more from a smaller budget.
4. Keep improving
None of these accounts are set and forgotten. They are reviewed and refined over time, which is why the results keep building.
Happy clients
The best measure of the work is what clients say about it.
“Since partnering with Agile Digital Strategy for our SEO, Niamh and the team have taken the stress out of something I used to dread. Their approach has been far more cost-effective than relying on Google Ads, they genuinely understand our business, and we’ve seen our customer base grow as a result. They’re easy to work with, professional from start to finish, and I wouldn’t hesitate to recommend them.”
Claire Cahir, Financial Controller, CES Environmental Services
The solar installer reports better-qualified enquiries from Google Ads than they ever received from their previous social media lead provider. And the hotel is winning more direct bookings from a smaller budget, with fewer guests going through commission-charging booking sites.
What this means for your business
You don’t need to be a hotel, a solar installer or an environmental services company for this approach to work. Ask yourself:
- Do you know which of your marketing spend produces enquiries, bookings or sales?
- Is your budget going to people who are ready to buy, or just to traffic?
- Is anyone regularly removing what doesn’t work?
- When customers ask AI tools for a recommendation in your sector, does your business come up?
If you’re not sure of the answers, that’s where to start.
Want results like these?
If you advertise on Google, our Google Ads audit shows where your budget is working, where it’s leaking and what to change. If you want to be found in Google and recommended by AI tools, start with an AI Growth Audit. Or get in touch to talk it through with Niamh.
See all our client case studies.
FAQs
Are these results typical?
Every business is different, and results depend on the market, the competition, the budget and the starting point. What these case studies show is the approach: measuring what matters, focusing on buyers with intent and cutting what doesn’t work.
Why are two of the clients not named?
The hotel and solar installer case studies are anonymised. The figures in each case study come from the client’s own Google Ads account and reporting.
Do you work with businesses outside these sectors?
Yes. We work with Irish businesses across hospitality, manufacturing, engineering, environmental services, home energy and B2B. The same approach applies across sectors.
