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Case Study: Smart Marketing Web Design

Smart Marketing Web Design

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Table of Contents

About Smart Marketing

Smart Marketing Limited, is a hands-on business training and consultancy firm that specialises in the marketing, business development, sales strategy, business strategy and funding applications to micro enterprise and small businesses across the Mid-West region.

Theresa Mulvihill approached Agile Digital Strategy to request a new web design for Smart Marketing. Theresa felt that the web design at the time did not reflect the message of the brand and it did not showcase what they could offer to customers.

Smart Marketing previously had no method for accepting online payments and it had no functionality for events and online courses. There was also no booking system which made it difficult for customers to sign up for attendance.

Creating a bespoke modern responsive design for the website and adding all of the necessary functionalities to the website opens up new opportunities for flexibility and allows for ease of use for customers on the website.

Website Design Options

Agile Digital Strategy provided a number of
key features needed for the website design.

Functionality integrated with Design

At the beginning of the project, we discussed with the client about what kind of style of website they desired. We decided to use colours of their logo to be the theme of the website throughout the design to keep the branding consistent.

The website has a number of different pages which showcase the services that Smart Marketing provides with detailed information on upcoming events and details of available online courses. 

The main pages are located on the top of the website and are separated into the categories of Homepage, Enterprise, Online Courses, Services, Content and Cart. Breaking the pages into specific categories on the website creates ease of use when navigating the website and also improves SEO.


A Modern Responsive Design With Functionality
eCommerce functionality of shop, payments and booking system for Smart Marketing

Booking System, Shop & Payments

The Smart Marketing website required a booking system to be integrated in the design to allow people to sign up for their available online courses and events. Agile Digital Strategy has created a design with a booking system which is cleverly integrated with Google Calendar.

This allows for the customers information to be saved into the Smart Marketing calendar to reserve them a spot on the course or event. The information about the course can also be saved on the customers google calendar as a future reminder of when the course or event is taking place.

The online eCommerce store is functional and easy to use when ordering courses and events. Options to add items to the cart, view the cart, entering the customers details and implementing a payment system are all necessary features for this store.

Responsive Design Across All Devices

It is essential that your web design should be easy to navigate through and simple to use across all devices. Your potential customers should always be able to easily access your websites content and they should be able to navigate your website easily.

Agile Digital Strategies web design for Smart Marketing is compatible across all device platforms. This means that the web design can expand across computer monitors or laptop screen sizes, and it can shrink to fit your iPad, tablet or mobile device screens.

The design team optimised the design by ensuring that the text provides is clear and easy to read across all platforms and that images and videos are scaled to fit on any device while ensuring their quality is not reduced.

Mobile responsive design compatible with mobile and tablet devices for Smart Marketing web design

Case Study Smart Marketing - Project Completion

During the planning stages of this web design project, the initial time for delivery was estimated 6-12 weeks from provision of all content. The website went live and has been a great success due to how easily accessible the new functions of the website are to use.

The team at Agile Digital Strategy would like to thank Theresa at Smart Marketing for choosing to work with us and we have really enjoyed working on this project. We hope that their new website will attract a wider audience of potential customers to their interesting online courses and events.

Are you a business owner who is seeing a web designer or other digital marketing services? Do you want to get your business online or improve your online visibility? Are you looking to avail of the Trading Online Voucher from the Local Enterprise office? Contact Agile Digital Strategy Today or fill out our Instant Quote Form today and see what services we can provide for your business.

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