ADS Top 9 Benefits of eCommerce SEO
Why Invest in SEO for your eCommerce Business
We know everyone is already a bit tired of “COVID-19” related subjects, however, if you run an online store there is something we need to talk about: The Benefits of eCommerce SEO!
It is likely that the owners of eCommerce sites already know the importance of having a SEO friendly website. Whether they aim to rank high on search engines result pages (SERPs), such as Google or Bing.
Ranking higher on Google searches means attracting more organic traffic, and consequently, increasing conversions to your online shop.
On the other hand, millions of business that may have not considered selling online previously to COVID-19, have seen themselves obliged to go online in order to reduce the impacts of the biggest pandemic in recent times on their business.
We can conclude that the online space is more competitive than ever. A way to stand out from your competitors is applying eCommerce SEO strategies to your online shop.
Below we outlined 9 Benefits of eCommerce SEO.
1. Drive Organic Traffic & Improve Brand Awareness
Having your eCommerce website optimized for SEO (Search Engine Optimization) will help it to stay at the top of major search engines rankings, increasing your brand’s exposure. An appearance in Google’s first results could be the first time a potential consumer get in touch with your business, or it may remind them of a previous visit to your website, keeping your brand in their mind the next time they need to buy something you have to offer.
According to study conducted by Zero Limit Web in 2021 on the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. Having a website optimized for SEO in not an option anymore, it is a vital strategy for online business to build their brand awareness and attract new consumers.
2. Build Brand Authority Online
Search engines use content and link building to assess the authority, relevance, and trust of websites. In other words, search engines are trying to find the most trustworthy and relevant sources to match the users queries.
Applying SEO best practices to your website will help search engines connect your potential customer to your business.
Each time a user finds your website as a relevant result for their queries and searches, it builds your brand in their mind. Your brand will start to be seen as an authority business in that specific sector, increasing their trust and tendency to buy from you.
3. Increase Sales Conversions – eCommerce Click Through Rate CTR
In addition to building brand awareness, SEO will help you increase sales, since the majority of online shoppers do research online before making a purchase. There is an incredible amount of money being spent online and the recent COVID-19 pandemic has increased this amount.
According to RTE among those SMEs with an online store, 88% said they had noticed a change in their volume of sales since the Covid-19 crisis with 77% saying this has been a positive change.
Having a good SEO strategy in place will help your website to appear in search engine results page organically. When you give your audience exactly what they want, by using relevant keywords within your pages and creating content that meets search intent.
Using correct keywords is why content marketing is so important. Content Marketing will help in the development of your brand’s trust and credibility.
Potential customers will consider you for their next purchase every time you show up to them as a relevant website for their specific product searches, consequently increasing the likelihood of these potential consumers conversating sales.
4. Create Long-Term Organic Traffic and Results
eCommerce SEO is a long-term approach that helps in the generation of traffic to your online shop. While most eCommerce business consider using paid advertising to promote their products, eCommerce SEO is presented as a profitable alternative to traditional advertising.
Even though online advertising is a great way to drive sales, it can be highly expensive depending on your sector, the kind of products you sell, and your competition. Moreover, it requires ongoing financial investment.
eCommerce SEO, on the other hand, is a long-term approach that will continue to organically attract visitors to your website without having to investing money in it. However, it is important to have in mind that SEO optimizing is not a one-time task. SEO is fluid and will often be impacted by algorithm changes, competitors, website changes, and more.
5. Reduce Costs With Online Paid Search (Pay Per Click PPC)
Even though online advertising requires ongoing financial investment, for many eCommerce businesses that is an essential strategy to drive sales, and SEO is the best tool to help. The content you optimize for SEO should also benefit Google Ads campaigns, assuming that the target keywords and content used within a webpage will drive value for organic and paid searches as well.
To estimate the cost per click of an Ad, Google’s Quality Score assesses the relevancy of advertising to landing pages. Having optimized pages means a better Quality Scores, lower click costs and higher performance in paid, reducing costs with paid advertising.
6. Expand Remarketing Audiences
The organic traffic you receive through organic search can later be used to target quality leads, via remarketing audiences, by displaying ads to those shoppers who visited your website previously, but did not convert.
These are visitors that might be more likely to buy from your online shop as they already browsed around you products, so you will encourage them to return.
The more people you drive to your site through organic searches (eCommerce SEO), the larger your remarketing audiences will be for your display advertising.
7. Improve the User Experience (UX)
When it comes to selection which sites are going to take the highest ranks, Google’s algorithm considers real human behaviour, as a result, UX design and usability have become crucial elements of SEO. Learn more about how Google Page Experience impacts SEO.
eCommerce SEO Best Practices for UX
These are SEO practices that Agile will apply to your website, to make sure that your eCommerce store will be found by search engines and also to provide an engaging User Experience (UX) to your visitors.
- Review category structure and product pages in order to simplify your site’s navigation. Basically, you want users to be able to navigate your website with ease. Having confusing navigation layouts may frustrate your visitors for not being able to find items, making them to leave sooner, which can impact Bounce Rate. Understanding how your clients shop allows you to categorize your products in a clear and logical way that makes sense to them and encourages conversions.
- Review useful information that help customers making their purchasing decision, such as how to contact you, shipping and return policies, category descriptions, blog posts and others, giving users a satisfying and informative answer to their possible queries.
- Review heading and titles, and making sure that content resonates with both users and search engines are all part of this process.
8. Online Brochure for your Physical Store
As mentioned before, the recent pandemic restrictions resulted in many brick-and-mortar stores moved online for the first time. However, even though your business does not perform online sales, ECommerce SEO strategy can still be really beneficial to drive potential customers to your physical store.
People are likely to research products online before making an in-person purchase. Many business would use social media platforms to show off their products online, however, also having a SEO optimized website working as an online brochure for your physical store raises the chances of a new consumer finding you or a returning customer remembering you. Even if they need to physically come in-store to buy your product, the easiest way for them to find information about your business and your products is through your online website.
On the other hand, eCommerce SEO for brick-and-mortar stores will make it easy for shoppers to find answers before they get to the shop. According to Think with Google Consumer Insights people are more knowledgeable than ever before when it comes to verifying brand recommendations and reviews, checking product availability, and searching up stores opening hours.
SEO strategies ensure that your product and company are visible on the internet, and that necessary information is easy to access via your website. It expands the number touch points between you and your potential customer, helping them to make informed purchasing decisions, getting customers prepared and eager to buy.
9. Growing Profit by Increasing Traffic
With an increase of 26%, the Irish eCommerce market contributed to the worldwide growth rate of 26% in 2020. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. (Font: ecommerceDB).
We are living in a new era, where people are purchasing online more than ever. It has never been more crucial to have your website optimised for Search Engines, which will increase traffic to your website, grow business profit, both physically and online.
Final Thoughts on eCommerce SEO
An efficient SEO strategy is absolute vital for e-commerce websites in order to rank your products higher in search engines and drive sales. The current global situation has just speed up its importance since the online environment gets more competitive every day. While paid advertising can get you to the top of the search results, the long-term expense of staying there may be may not be sustainable, SEO creates lasting value with cost-effective approach.
Ready to take your eCommerce business to the next level?
Agile Digital Strategy can help you Optimise your online presence with ECommerce SEO solutions in Ireland. Our SEO Search Engine Optimization Services are designed to create more online traction for your business. We aim to help our clients gain more exposure online while gaining sales and customers.
We are experts in WooCommerce, BigCommerce, Magento eCommerce SEO optimisation for online stores and have proven success in this area.
Contact Agile Digital Strategy Today to see how we can help your eCommerce to achieve its next level online.