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How To Get Google Tracking Code From Google Analytics

How to get google analytics tracking code in GA4 and universal analytics UA

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There are 2 options depending on whether you have Universal Analytics (UA) or Google Analytics 4 (GA4) installed and there are slight variations of where to find the Google tracking code within Google Analytics.

How to get Google Tracking Code in Universal Analytics

If you could go to https://analytics.google.com/

Click on Admin at the bottom left of the menu

Admin settings for Google Analytics

Then under the middle section – Click Tracking Info. If you don’t see Tracking Info present, it may mean you are using GA4 and you should scroll down to that section.

Tracking info to get tracking Code on Google Analytics 4 GA4

Select Tracking Code

Please copy and paste the code within the Global Site Tag (gtag.js) and use that to link your website with Google Analytics using Universal Analytics

How to get Google Analytics Tracking information in GA4

If you could go to https://analytics.google.com/

Click on Admin at the bottom left of the menu

Admin settings for Google Analytics

Select Data Streams on the middle section

select data streams to get tracking Code on Google Analytics 4 GA4

Click into the Data Stream

data streams to get tracking Code on Google Analytics 4 GA4

Scroll to the bottom and select View tag instructions

Tag Instructions to get tracking Code on Google Analytics 4 GA4

Select the Install Manually tab and then copy and paste the details within the box as below

Tag code to get tracking Code on Google Analytics 4 GA4

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