Dominate Local SEO Rankings for Dublin, Ireland – No 1 on Google
SEO provides the highest conversion rate on an ecommerce website compared with other traffic.
Agile Digital Strategy can help you optimise your online presence with our Local SEO Services from Ireland. Top SEO Agency in Clare covering all of Ireland, USA & UK.
Packages start from €350 per Month
Examples of SEO Success for our Clients
These are just 2 examples of some results we achived for clients in 2021 compared with their online sales for 2020.
109% Direct Revenue Increase - Hotel Client - 6 figures €
Even with lockdowns and limited travel, this hotel managed to increase their DIRECT revenue by 109%. We provided SEO research prior to website rebuild and SEO optimisation after rebuild and PPC Google Ads.
(Note, they had been running PPC Google Ads with different agency prior).
294% Revenue Increase - eCommerce Client - 6 figures €
Client had existing website that wasn’t ranking for some high search terms. The work completed included researching keywords and competitor analysis and optimising the categories they were using for products with descriptions. Highly successful eCommerce SEO!
Rise to the Top of the Google Search Engine
Are you trying to drive more traffic to your website or social media pages to increase your online presence? One of the most cost effective and organic ways of growing your website traffic is by focusing on Local SEO.
Where does local targeted marketing begin?
With efficient search engine optimisation (SEO.)
Do you want your local company’s web page to rank higher?
If you’re looking for the best SEO services in Ireland, Agile Digital Strategy SEO consultants are here to improve search engine results for your business and drive conversions to your company.
Does it only work for Local SEO in Dublin?
This works for Local SEO relative to your business in Dublin – depending on competition, it can drive you to the top for your business service locally in Galway, Tipperary, Limerick or Clare and isn’t just restricted to cities.
Can you use the Trading Online Voucher with Local Enterprise Office for this?
Yes if you have an ecommerce website already, you can use the TOV to optimise your website and increase its ranking. Companies can avail of the Trading Online Voucher twice and save up to €2,500 of the investment in your business.
In the era of technology, there’s no excuse to not drive traffic to your local business with proper local marketing and targeted results to your ideal audience.
What is SEO?
Benefits of Local SEO Dublin Ireland
So, you’ve got a great website, but nobody visits it? Let Agile Digital Strategy help your web page rank higher by getting it in front of the appropriate potential customers. Local SEO is a method for local Ireland small businesses to increase visibility in Google local pack results and other search engines.
What exactly does local SEO do, and how does it improve your business?
- Gets to your target audience by using geo-targeted results
- Ensures that your local customers find you
- Rank you highly in local search results for local services
- Increase local sales and conversions
- local SEO helps you achieve top rankings in important places like “Google my business.” If you’ve ever googled, “pub near me,” and clicked on the first result, you know the importance of ranking high in Google My Business.
Free SEO Audit
Input your details to avail of our quick free SEO Audit!
Receive your Free SEO Audit in your inbox within an hour!
If you require a more indepth SEO Audit, please get in touch for pricing. It depends on the size of your website and goes into much more detail.
The full SEO Audit includes recommendations should you wish to improve your website rankings yourself.
Local SEO in Dublin Ireland with Agile Digital Strategy
We have a team of experts who understand how search engines work and can provide SEO Search Engine Optimisation Services. Our team has the ability to use webmaster tools to analyse your web pages to see how visible you are online. Our SEO agency creates a SEO strategy which will be aimed at targeting traffic to your web pages.
Agile Digital Strategy uses best practices to ensure our SEO experts are up-to-date with constantly evolving SEO practices. There is nothing static about SEO, so we are happy to manage your website SEO for you to provide you the best results.
What are some of the ways ADS can manage your local SEO rankings?
- Managing potential targeted Google Ads so you don’t have to.
- Creating appropriate SEO title tags. Title tags are HTML elements that are associated with a web page and explain in concise terms what the user can expect from it.
- Managing your Google analytics, which tracks people that visit your webpage to see where they spend the most time. This can help with conversions and driving more traffic to your page.
- Ensure your web design is responsive for all devices: mobile, tablet, and computer.
- Social media integration to get the most out of your content marketing.
- Ensure where you are physically located shows in local business directories
- Excellent friendly customer service keeping you informed with monthly reports
Agile Digital Strategy will help you set up, manage, measure and provide a monthly report on your Google Ads Campaigns. PPC Pay Per Click Advertising can be extremely effective for your business when it is done correctly, however if your campaign is set up incorrectly and managed poorly then it can be ineffective and waste your time and money.
Local SEO Dublin ranking factors
We find that most clients know they need SEO, but don’t understand how much work we have to do to sometimes even gain one spot in ranking. For SEO to work swiftly, it all depends on where you currently rank and how many other competitors are trying to rank for the same keyword.
It can be a lot easier to move from rank 11th on the second page of Google to the first page than go from out of the top 100 to the first page – and also sometimes the opposite is true – it all depends on improvements to your presence and the competition!
An real life example comparison – think about a sprinter whos 100m times are outside the top 100 … it can take a lot of training, nutrition etc. to move into the top 10 places .. how quickly they move not only depends on their competition, but also on the times of their competitors.
Local SEO Search Intent
Did you know that 46% of all current Google searches have local intent in their search query? That means nearly five out of every ten Google searches are directly related to specific areas such as Limerick, Galway or Dublin. Local SEO strategy will ensure your business is as high as possible in the local search ranking whether potential customers are using a mobile phone or desktop.
So, what really affects the ranking factors when trying to improve your search engine results locally?
- User locations.
- The location that the person is searching from
- NAP citations. This is any place online where your business’s name, address, and phone number are listed.
- Having a Google My Business listing with appropriate keywords
- Google Maps star rating, so encouraging users to rate your business online is key. Keywords within reviews can increase SEO results.
- Online “check-ins” at your business (another key reason why social media mattes!)
- Shares on social media
- Social media shares.
- Social media contact details. More and more people are looking to social media to find local businesses, including Twitter, Instagram, and Facebook. (Make sure your phone number and address are listed in these to help with organic search rankings and NAP citations.)
If you’re feeling overwhelmed with improving your web page by using local SEO Dublin practices, ADS is here to help!
How much do you charge for Local SEO?
How Much Does Local SEO Cost on Average? Once off project focused on SEO Audit, keyword research, technical SEO, and on-page optimization the average price for a Local SEO project would range from €500 – €1800 with an average price around €950. It is better to go with a 12 month optimising contract which adds value to your ranking over time growing it constantly – these range from €350 per month upwards.
Is Local SEO still relevant?
Local SEO is even more relevant than ever for local businesses. Here are some statistics that demonstrate how crucial local search remains for businesses:
- According to Google, 76% of consumers who use their smartphone to do a local search visit a company within 24 hours, and 28% of those searches result in a purchase.
- According to Google, 30 percent of all queries it processes are connected to location.
- In a recent local search poll, 61 percent of customers stated they search locally every day.
- According to a recent local SEO survey, 82 percent of consumers check online reviews for businesses while conducting a local search, and they spend over 14 minutes doing so before making a decision.
- 86 percent of users use Google Maps to find a business’s location.
- Around the world, 74% of in-store customers who conducted their search before physically entering the store stated they looked for items like [nearest store], [locations], [in stock near them], and other hyperlocal information.
- For local searches, more than half of all Internet users utilize a mobile device.
- To learn more about local companies, 83 percent of searchers use Google Search; 55 percent use Google Maps, 44 percent Apple Maps, 39 percent use Yahoo, and 31 percent use Bing. (Worldwide results)
How Google determines local ranking
Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps Google find the best match for your search. For example, their algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
Whats included in Local SEO Ireland Packages
This is an overview audit that will show you all the important statistics and problems of your website. You will find descriptions, tips and advice regarding the information presented in this report so you’ll have a clear understanding of where the problems are and what can be done to fix them.
The whole idea of analysing the website is to get insight of the website from every point of view and achieve better performance for SEO results as well as for Google exposure.
Search is the largest provider of organic website traffic. Keyword discovery pinpoints the words, or phrases users type into a search engine relevant to your industry. This is a key component for SEO.
- Identify the Keywords associated with your products/services.
- Analyse the top businesses competing for those keywords
- Investigate search volumes for keywords
- Find additional keywords with similar search volumes and less competition
Through Competitor Analysis, we can compare how your website ranks in comparison to your competitors. By analysing their websites, it can also lead to additional keywords that your website may be able to target.
Keywords to target
These are the keywords that we are going to monitor through the SEO work. We will check where the website is currently ranking for those terms and focus on improving those rankings to get them as high up on Google ranking as possible. These will be agreed with the client after the keyword research and competitor analysis.
Website Technical Improvements
This includes checking that the website is available for indexing and that the indexing has begun by the Google Search Console.
It will also include checking for broken links within the website. Broken links are dead-links, or links that no longer exist, which are not good for search engines or for your readers. Broken links are what cause those 404 error pages you sometimes see.
You may not think a broken link is a big deal, but people bookmark, favorite, and save links — and when they reference them in the future and the link now doesn’t work, you’re not exactly creating a positive experience for them.
Website Loading Speed:
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Mobile Friendly Test:
Over the recent years, it has become obvious that the multi-screen Web will be the future (that is, the average Internet surfer will use several devices to complete a goal). Google said they were ready to downgrade sites misconfigured for smart phones!
Structured Data Markup
Structured data Markup (also known as schema markup) is a standardized format to mark up the information about the web page. It serves to search engines like Google, Bing and others to better understand what the web page is about.
SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Google is now also using SSL as a ranking signal.
Meta Title Tags
Title tags – technically called title elements – define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.
The title element of a web page is meant to be an accurate and concise description of a page’s content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.
Meta Description Tag
Meta description tags, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they’re looking for.
Heading tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags and SEO header tags. The most important heading tag is the h1 tag and least important is the h6 tag.
A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage.
A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines.
Alt text (alternative text), also known as “alt attributes” and technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.
This is used both for accessibility and also read by Google to describe the image. It is good practice to use the keyword that page is to rank for as part of the images Alt text.
XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster.
A well-structured sitemap will make a website searchable by all search engines, and will provide users with more accurate search results when they are looking for keywords or key terms that are associated with a website. Sitemaps are an important SEO factor that should not be underestimated, when you are trying to establish your SEO strategy.
Search engine crawlers (aka spiders or bots), scan your site and index whatever they can. This happens whether you like it or not, and you might not like sensitive or autogenerated files, such as internal search results, showing up on Google.
Fortunately, crawlers check for a robots.txt file at the root of the site. If it’s there, they’ll follow the crawl instructions inside, but otherwise they’ll assume the entire site can be indexed.
Google Analytics is one of the web’s most popular analytics tools. Google Analytics (GA) lets you see where on the web people found your site, or the source of your traffic. For example, an organic search engine query, or a link from another page.
It also shows you the medium, organic, paid or referral traffic. Looking at the where on the web people found your site can be informative. You can get an overview of which avenues for traffic are performing well over time.
Link Analysis – Link Building
Backlinks affect search engine rankings more than anything else. The number and quality of them pointing towards your site will largely determine in what position your site ranks in the search results.
The best indication of how many backlinks you’ll need to rank well for a keyword is how many backlinks each of your competitors for that keyword have. However, focusing on the numbers of backlinks, rather than the quality of them, is a common mistake. If a well-established website links to your site the value of that link far outweighs a link from a spammy competition website.
One quality link will be better for your rankings than hundreds of poor quality links! You need to get the balance right between the number of backlinks you have and the quality of the backlinks you have.
DR: Domain Rating shows how strong is the backlink profile of your website on a scale from 0 to 100 (with latter being the strongest). Backlinks from sites with high DR carry more “weight”.
Backlinks: Why this is important? Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. This gets noticed by search engines and as a result your site’s ranking can improve significantly.
Referring Domains: Why this is important: Unique linking domain refers to the number of other websites that link to your site or web page. Too many links from the same domain reduces the overall value of the links. Though there will always be more total links than domain links, you should try to get as even a ratio as possible.
Anchor Text Variation
Essentially, anchor text refers to the word or phrase that appears in underlined, clickable text whenever a link appears on a website. Search engines flag links as spam when the majority of the links are stuffed with keywords. Think about it this way – how do people normally link to a website? Do they all use anchor text rich links, and do they all spell your brand name the same way?
Domain Authority is a score (on a 100-point scale) developed by MOZ that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
Page Authority is a score (on a 100-point scale) developed by MOZ that predicts how well a specific page will rank on search engines.
GMB Optimisation / Local SEO
GMB optimization is where we analyse your current GMB listing and makes optimization tweaks to ensure that the business shows for its most profitable services or products. Benefits of GMB optimization services include: Boost online visibility. Increase exposure in local search results (local pack) and on local map results.
Beginning July 2022, the Google My Business mobile app will no longer be available and the Google Maps app will be the best place for managing your Business on mobile. You can also manage your profile on Google Search.
On the app, you’ll have access to all the same features, such as replying to reviews, editing your profile and responding to customer messages as you did before – now with the benefit of being able to reach customers where they already are. Download the Google Maps app and sign in to your profile today.
Monthly Blog posts
Depending on the package you select, you have the option to get SEO optimised content for your news/blog posts on a monthly basis. This content will be optimised to maximise the potential for the blog post to rank for an agreed keyword. Its ranking will depend on the domain ranking as well as competition for that keyword term.
Content marketing is the creation and distribution of content in the form of text, images, videos, podcasts or any form of information or entertainment online. The best brands use targeted content in everything they do to build a great customer experience.
Knowing who your target audience is and creating relevant content for them is quickly becoming one of the most important aspects within digital marketing. Your content marketing efforts online may be the deciding factor for customers when they are purchasing your products or services.
Many people often believe content creation on your website is in relation to blog posts. The reality is that content is needed everywhere including:
- Your Websites Pages
- Email Marketing
- Paid Search
- Video Content
- Social Media Platforms
- Blog Posts
- Google My Business Posts
Publishing content like this on your online pages are essential and should have a consistent tone of voice throughout all channels.
How do you know if all of this is working? Don’t worry – ADS provide monthly reports including valuable campaign metrics and results, as well as a summary of all the optimizations and insights we have from the previous month. The reports will come with easy to understand graphs so that you can compare each months performance on the previous month.
We will let you know which keywords are performing the best, and what we are doing to deliver the most lead and sales conversions.
There is the option of a zoom/phone call every month to discuss previous months performance and any strategy plans for the coming month.
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Welcome to Agile Digital Strategy Ltd’s blog! We’re excited to share with you today a fascinating topic that’s making waves in the digital marketing world: