Managing Strategy Is Essential For Success
Most growing businesses reach a point where their marketing is being handled by a patchwork of providers — an SEO agency here, a freelance designer there, a web developer on standby — with no one accountable for connecting all of it to actual sales.
That is where the Digital Strategy Retainer comes in. We act as your Fractional Head of Marketing: overseeing all of your marketing activity, managing and briefing your internal team and external suppliers, and keeping everything aligned to one goal — more qualified pipeline.
This is not a reporting service. It is not a monthly call and a deck. It is hands-on commercial marketing leadership, delivered on retainer.
What the Strategy Retainer Covers
Marketing-to-Sales Alignment
We connect your marketing activity directly to your CRM and sales data. If your campaigns are generating leads that your sales team cannot close, we fix the brief. If your pipeline is healthy but the close rate is low, we fix the messaging. Everything is measured against commercial outcomes — not marketing vanity metrics.
Oversight of Internal and External Providers
You may already have an in-house marketing coordinator, a web agency, a copywriter, or a social media freelancer. We brief them, review their outputs, hold them to account, and ensure their work is pulling in the same direction. You get coordination and quality control without adding a full-time salary.
Monthly Strategic Review
Every month, we review performance across all active channels — SEO, PPC, content, email, and any other channels in your marketing mix. We identify what is working, what needs to change, and what the priority actions are for the month ahead. You receive a clear, plain-English action brief — not a 40-page report nobody reads.
Campaign and Content Direction
We develop the strategic brief for all campaign activity. Whether you are launching into a new export market, promoting a new product line, or rebuilding trust after a slow period, we define the strategy and oversee the execution.
Who is this for
The Digital Strategy Retainer is designed for businesses that:
- Have outgrown their current marketing set-up but are not ready to hire a full-time Marketing Director
- Are spending on marketing but have no clear view of what is driving revenue and what is not
- Have multiple agencies or freelancers working in silos with no one overseeing the whole picture
- Are scaling internationally and need a senior strategic voice in the room — not a junior account manager
- Have completed an AI Growth Audit and want expert guidance in implementing the action plan
What It Doesn't Include
To be clear about scope:
- We do not run your social media accounts or create social content
- We do not write your email marketing campaigns
- We do not build or maintain your website
- We do not run events or manage PR
Our focus is search-led, data-driven, pipeline-focused marketing strategy. If you need any of the above, we will help you find and brief the right provider.
Digital Strategy Retainer Options
Strategy Advisor
Strategic marketing guidance and performance reviews to help businesses make smarter marketing decisions and improve ROI.
Growth Partner
Monthly strategic oversight, performance review, campaign direction, and supplier management. Suited to businesses with an established marketing mix who need coordination and accountability.
Functional Marketing Manager
Monthly strategic oversight, performance review, campaign direction, and supplier management. Suited to businesses with an established marketing mix who need coordination and accountability.
Why Agile Digital Strategy
- 20+ years of commercial technology and marketing experience across Intel, IBM, O2, and Meteor
- Recognised as one of Ireland's Top 100 Inspiring Women Entrepreneurs
- Deep expertise in B2B export marketing into UK and EU markets
- Direct principal engagement — you work with the founder, not an account manager
- AI-powered tools combined with senior human judgement — not one or the other
Growing Irish Businesses Nationally & Internationally
ADS Services
AI Growth Audit
Before you spend another euro on marketing, you need to know where your pipeline is actually breaking. Our AI Growth Audit gives you a complete intelligence picture — market demand, competitor positioning, buyer profiles, digital presence gaps, and a ranked action plan — in 10 working days.
Search Engine Optimisation (SEO) including AIO
Get Found by the Buyers Who Matter : Search engine optimisation built for B2B exporters. We identify the keywords your target buyers in Ireland, UK and EU are using — and build your authority to rank for them, including AI search results.
PPC / Google Ads Management
Paid search puts you in front of the right buyers immediately. We manage Google and Bing Ads campaigns built around buyer intent, not impressions — so your budget generates pipeline, not just traffic.
Digital Strategy Retainer
If you have multiple marketing activities in flight but nobody accountable for connecting them to your sales results, our Digital Strategy Retainer fills that gap. We act as your Fractional Head of Marketing — overseeing all providers, aligning activity to commercial goals, and driving accountability across your whole marketing operation.
