About ADS

A specialist B2B growth consultancy for Irish Businesses & Exporters — built on 20+ years of commercial experience, powered by AI.

The people and intelligence behind your growth at Agile Digital Strategy

Who Are We

Agile Digital Strategy is a specialist B2B growth consultancy for Irish businesses especially exporters. We help Irish industrial and manufacturing businesses win more customers in the UK and European Union — through AI-powered market intelligence, search engine optimisation, and performance-driven Google Ads.

We work exclusively with Irish & UK businesses — primarily in manufacturing, engineering, and industrial sectors — that are serious about winning more customers in Ireland, the UK, and the EU.

We are not a generalist agency. We do not try to do everything. We focus on the areas where we consistently deliver measurable commercial results, and we do them with a depth that larger, multi-service agencies cannot match.

Our clients are typically founders, commercial directors, or MDs who need senior strategic thinking directly applied to their pipeline — not a junior account manager running reports they could pull themselves.

 

Every engagement at Agile Digital Strategy starts with understanding your commercial reality: your market, your buyers, your pipeline, and where the gaps are. We do not arrive with a pre-built template or a generic six-month plan.

 

You will always deal directly with Niamh. There are no account managers, no project coordinators, and no handoffs. The work you commission is the work that gets delivered.

What We Do

We provide four tightly integrated services, each designed to move Irish businesses & exporters closer to qualified international pipeline:

01  —  AI Growth Audit  (Entry Point)

A 10-day AI-powered intelligence report covering your market demand, competitive landscape, ideal customer profile, current digital presence, and pipeline gaps — delivered with a ranked action plan. This is where most clients begin, includes fixed fee.

02  —  SEO including AI Optimisation

Search engine optimisation built around how your target buyers actually search in the UK and EU. We optimise for traditional search rankings and for the AI-generated results that are increasingly shaping how buyers discover suppliers.

03  —  PPC / Google Ads Management

Google and Bing Ads campaigns managed for qualified lead generation, not just clicks. We build campaigns around buyer intent, optimise for conversion, and report against pipeline metrics — not impressions or cost-per-click.

04  —  Digital Strategy Retainer

Fractional Head of Marketing on a monthly retainer. We oversee all of your marketing activity, manage internal and external providers, and keep everything aligned to your commercial goals. Senior strategic leadership without the full-time cost.

Meet Niamh Hogan — Founder & CEO

Niamh Hogan founded Agile Digital Strategy with a clear purpose: to give Irish industrial and manufacturing businesses access to the same calibre of commercial intelligence and digital growth strategy that large exporters take for granted.

With over 20 years of experience across the technology sector — including roles at Intel, IBM, O2, and Meteor — Niamh brings an engineering mindset to digital marketing. She holds a degree in Electronic Engineering from the University of Limerick, and it shows in how she approaches client challenges: analytically, methodically, and always tied to measurable commercial outcomes.

She established the business in 2016 (originally trading as Web Clare), grew it into a limited company in 2020, and has spent the years since refining a focused, high-impact service model for Irish B2B exporters. In 2026, that model crystallised around four core services — AI Growth Audit, SEO, PPC / Google Ads, and Digital Strategy Retainer — each designed to connect digital activity directly to sales pipeline.

‘Named one of Ireland’s Top 100 Inspiring Women Entrepreneurs’ — ThinkBusiness.ie

When you work with Agile Digital Strategy, you work directly with Niamh. There is no handoff to a junior team member. The expertise you are buying is the expertise you receive.

Niamh Hogan - CEO & Founder of Agile Digital Strategy Ltd

We Are Commercial First

Everything we do is tied to a commercial outcome. Not brand awareness. Not impressions. Not engagement rates. Qualified pipeline with national & international sales growth — that is how we measure success, and how we measure ours.

We Build Relationships

We work directly with founders and commercial directors — not through layers of account management. You get a principal-level relationship with someone who understands your business and is invested in your results.

We Act With Integrity

We are honest about what will work and what will not. We do not take on clients whose goals we cannot realistically achieve. If the answer to a problem lies outside our services, we will tell you that clearly.

We Are Powered by Intelligence

Our work is grounded in real market data, AI-powered research, and two decades of commercial experience. We do not guess. We analyse, interpret, and act on evidence — so your marketing budget goes where it will generate the best return.

The Sky is the Limit

Our Mission

Irish businesses produce world-class products. The gap is not quality — it is visibility. Too many Irish exporters are invisible to the buyers in the UK and EU who would choose them, if only they could find them.

 

Our mission is to close that gap. We combine AI-powered market intelligence with senior commercial expertise to give Irish exporters the clarity, the strategy, and the execution they need to win international business — consistently and at scale.

 

We believe that great marketing should be measurable, that every activity should connect to a commercial outcome, and that Irish manufacturers and industrial businesses deserve the same quality of strategic marketing support that was previously only available to much larger companies.

Who We Work With

Our clients are Irish businesses with ambition beyond the domestic market. They are typically:

  • Irish manufacturers, industrial suppliers, or engineering companies with revenue of €1m–€25m and export ambition in the UK or EU
  • B2B founders or commercial directors who need strategic clarity and senior expertise, not agency account management
  • Businesses whose digital presence does not reflect the quality of what they do — and who are losing deals online to competitors with inferior products
  • Companies relying on referrals and relationships for leads, who want to build a predictable, scalable demand generation system
  • Businesses preparing to invest in a new website, trade show presence, or marketing campaign and who want to build it on an intelligent commercial foundation first

 

We do not work with:

  • Businesses looking for a cheap or quick fix
  • Companies with no interest in or ambition for export growth
  • Owners who are not prepared to act on what the data shows

 

This selectivity is deliberate. Our model only works when clients are committed — and our results reflect that.

Who We Work With

Our clients are Irish businesses with ambition beyond the domestic market. They are typically:

  • Irish manufacturers, industrial suppliers, or engineering companies with revenue of €1m–€25m and export ambition in the UK or EU
  • B2B founders or commercial directors who need strategic clarity and senior expertise, not agency account management
  • Businesses whose digital presence does not reflect the quality of what they do — and who are losing deals online to competitors with inferior products
  • Companies relying on referrals and relationships for leads, who want to build a predictable, scalable demand generation system
  • Businesses preparing to invest in a new website, trade show presence, or marketing campaign and who want to build it on an intelligent commercial foundation first

 

We do not work with:

  • Businesses looking for a cheap or quick fix
  • Companies with no interest in or ambition for export growth
  • Owners who are not prepared to act on what the data shows

 

This selectivity is deliberate. Our model only works when clients are committed — and our results reflect that.

Supported & Funded by

local enterprise office Clare
european regional development fund
ireland's european structural and investment funds programmes 2014-2020

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