AI Search Visibility & GEO (Generative Engine Optimisation) for Irish Businesses
Over a third of your buyers now start their search on ChatGPT, Perplexity, or Google AI Overviews — not Google. Is your business appearing in those answers?
Generative Engine Optimisation (GEO) is the discipline of making your brand visible in AI-generated search results. At Agile Digital Strategy, we help Irish businesses & B2B exporters appear where their buyers are searching — across every platform, not just Google.
Your buyers have moved. Has your marketing?
Search used to mean Google. Today, your target buyers – owners in Ireland, procurement managers in Manchester, engineering directors in Munich, hospitality buyers in Edinburgh — are typing questions into ChatGPT, asking Perplexity for supplier recommendations, and reading Google AI Overviews that answer their question without ever clicking a website.
If your business isn’t optimised for these platforms, you’re invisible to a rapidly growing share of your most valuable prospects.
Traditional SEO gets you ranking on page one of Google. GEO gets you cited, named, and recommended by the AI platforms your buyers are now using daily. They are different disciplines — and both are now essential.
What is Generative Engine Optimisation?
GEO (Generative Engine Optimisation)
GEO is the practice of optimising your digital presence so that AI-powered search platforms — including ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — include your brand in the answers they generate for relevant queries.
Unlike traditional SEO, which focuses on where you rank in a list of links, GEO focuses on whether you are mentioned, cited, or recommended when an AI platform generates a direct answer to a buyer’s question.
AEO (Answer Engine Optimisation)
AEO is closely related to GEO and focuses specifically on structuring your content so that AI answer engines — platforms designed to respond directly to questions rather than return a list of links — can extract and use your content as a cited source.
In practice, ADS manages both GEO and AEO as a single integrated programme. The goal is the same: make your brand the answer.
How is this different from SEO?
A B2B wholesaler grew verified national UK sales leads by 500% and European sales leads by 250% — despite Brexit, the pandemic, and logistical disruption. Before working with us, all leads came through conferences. After our programme, all new leads were generated online. This is the structural, scalable pipeline shift that SEO and export-focused digital strategy can deliver.
| Traditional SEO | GEO / AEO | |
|---|---|---|
| Target platform | Google, Bing search results | ChatGPT, Perplexity, AI Overviews, Claude, Gemini, Notebook LM etc. |
| Output | A ranked list of links | A direct generated answer |
| Success metric | Rankings & organic traffic | Brand citations & AI mentions |
| Content format | Keyword-optimised pages | Authoritative, citable content |
| Key signals | Backlinks, on-page SEO | Schema, E-E-A-T, structured content |
Note: ADS runs GEO and traditional SEO together — the disciplines are complementary, not competing.
What's included in ADS GEO services
1. AI Visibility Audit
Before we can improve your AI search presence, we establish exactly where you stand. We run structured queries across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot to map:
- Which queries your competitors appear for that you don’t
- Where your brand is mentioned, misrepresented, or absent
- Which content gaps are preventing you from being cited
- Your current E-E-A-T (Experience, Expertise, Authority, Trust) profile in AI systems
Delivered as a clear report within 10 working days. This is also available as a standalone service — see our AI Visibility Audit page.
2. Schema & Structured Data Implementation
AI platforms rely heavily on structured data (JSON-LD schema markup) to identify what a business does, who it serves, and whether it is a credible source. We implement the full schema stack required for AI visibility:
- Organisation and LocalBusiness schema
- Service schema for every offering
- FAQPage schema on all relevant pages
- Person schema linking to founder credentials
- Review / AggregateRating schema from existing Trustpilot reviews
3. Content Restructuring for AI Citation
We audit your existing content and rewrite or restructure it so that AI platforms can extract clear, quotable answers. This includes:
- Adding direct-answer paragraphs at the top of each key page
- Restructuring H2/H3 headings as questions buyers actually ask
- Adding TL;DR summary sections to blog content
- Creating definition pages for core terms in your industry
4. Authority & Citation Building
AI platforms preferentially cite brands that are mentioned and linked to by authoritative third-party sources. We build your citation profile through:
- Targeted digital PR to earn mentions in industry publications
- Thought leadership content placement on high-authority platforms
- LinkedIn content strategy aligned to your target buyer’s search habits
- Google Business Profile optimisation for local AI answer inclusion
5. AI Visibility Monitoring & Reporting
AI search is not a one-time optimisation — platforms update their models and citation patterns continuously. We provide:
- Monthly AI visibility tracking across a number of platforms/LLMs
- Competitor citation monitoring (are they gaining ground?)
- Query performance reports: which buyer questions do you now answer?
- Quarterly strategy reviews and content recommendations
Is GEO right for your business?
GEO services from ADS are designed specifically for:
Irish exporters targeting UK and EU markets If your buyers are in Britain, Germany, France, or the Netherlands, they’re using ChatGPT and Perplexity in those markets to research suppliers. Local AI search visibility in your export markets is now a competitive necessity.
B2B businesses in manufacturing, engineering, and industrial sectors Procurement teams and technical buyers increasingly use AI tools for initial supplier research. If your business isn’t appearing in AI-generated supplier shortlists, you’re not in the conversation.
Businesses that already invest in SEO If you’re running an SEO programme, adding GEO is the natural next step — and for most clients, it adds 20–30% additional reach from buyers who now skip traditional search entirely.
Businesses whose competitors are already appearing in AI answers If we run a free AI visibility check and your competitors appear where you don’t, that gap is costing you leads today.
Forrester research shows that 89% of B2B buyers now use generative AI as part of their research process. ChatGPT processes over 2.5 billion queries per day. AI-referred sessions to websites grew 527% year-on-year in 2025. AEO is no longer optional — it is the next layer of search visibility every Irish business needs.
GEO service tiers
All tiers include initial AI Visibility Audit. Monthly retainer depending on service & contract duration.
Monitor — From €550/month
Best for: businesses starting with GEO who have solid SEO foundations
- AI visibility audit (initial)
- Schema implementation (Organisation, Service, FAQ)
- Monthly monitoring across ChatGPT, Perplexity, Google AI Overviews
- Monthly visibility report
Optimise — From €1,600/month
Best for: businesses actively growing export pipeline
- Everything in Monitor
- Content restructuring (up to 6 pages per month)
- Monthly monitoring across additional AI tools
- 2 × AI-optimised blog posts per month
- Quarterly strategy call
Dominate — From €3,500/month
Best for: businesses targeting competitive UK/EU markets
- Everything in Optimise
- Full content audit and restructure (site-wide)
- Competitor gap analysis (regularly)
- Dedicated strategy manager
- Additional countries included
Pricing excludes VAT and is an estimate. The AI Visibility Audit combined with the goals of the company will determine the actual cost.
Frequently asked questions about GEO and AI search visibility
Generative Engine Optimisation (GEO) is the practice of making your business visible in AI-generated search results on platforms like ChatGPT, Perplexity, and Google AI Overviews. It matters for Irish businesses because a growing share of your buyers — particularly in the UK and EU — now use these platforms to research suppliers, compare services, and generate shortlists. If your business isn't optimised for AI search, you are invisible to these buyers regardless of how well you rank on Google.
Traditional SEO focuses on ranking your website in a list of search results on Google or Bing. GEO focuses on whether your brand is cited, mentioned, or recommended when an AI platform generates a direct answer to a buyer's question. Both are now necessary — they target different user behaviours and different platforms. ADS runs them as a combined programme for maximum coverage.
The quickest way is to search for your business name, your services, and your key buyer questions in ChatGPT, Perplexity, and Google AI Overviews. If your competitors appear and you don't, that's a clear signal. ADS offers a free AI Visibility Report that does this systematically across the most relevant queries for your business.
Initial schema and structured data improvements can affect AI visibility within 4–8 weeks. Content restructuring and citation building typically show measurable impact within 3–6 months. Unlike paid advertising, GEO results compound over time as your authority profile strengthens.
No — though the two work well together. If you have strong existing content and a well-structured website, GEO can be implemented quickly. If your website has significant technical or content gaps, ADS will address those as part of the programme.
We optimise primarily for ChatGPT (including SearchGPT), Google AI Overviews, Claude, and Bing Copilot — the platforms with the highest usage among B2B buyers in Ireland, the UK, and mainland Europe.
No ethical agency can guarantee specific placements in AI-generated answers, as the platforms update their models continuously and don't publish ranking factors. What we can guarantee is that we implement every known best practice for AI visibility, track your progress monthly, and adjust strategy based on what the data shows.
Find out where you stand in AI search
We’ll run your business through the key AI platforms and show you exactly where you appear, where your competitors appear, and what the gap costs you. Delivered within 5 working days.
Growing Irish Businesses Nationally & Internationally
ADS Services
AI Growth Audit
Before you spend another euro on marketing, you need to know where your pipeline is actually breaking. Our AI Growth Audit gives you a complete intelligence picture — market demand, competitor positioning, buyer profiles, digital presence gaps, and a ranked action plan — in 10 working days.
Search Engine Optimisation (SEO) including AIO
Get Found by the Buyers Who Matter : Search engine optimisation built for B2B exporters. We identify the keywords your target buyers in Ireland, UK and EU are using — and build your authority to rank for them, including AI search results.
PPC / Google Ads Management
Paid search puts you in front of the right buyers immediately. We manage Google and Bing Ads campaigns built around buyer intent, not impressions — so your budget generates pipeline, not just traffic.
Digital Strategy Retainer
If you have multiple marketing activities in flight but nobody accountable for connecting them to your sales results, our Digital Strategy Retainer fills that gap. We act as your Fractional Head of Marketing — overseeing all providers, aligning activity to commercial goals, and driving accountability across your whole marketing operation.
