Add Google Analytics 4 (GA4) to your website
Google Analytics is one of the web’s most popular analytics tools. Google Analytics (GA) lets you see where on the web people found your site, or the source of your traffic. For example, an organic search engine query, or a link from another page. It also shows you the medium, organic, paid or referral traffic.
Looking at the where on the web people found your site can be informative. You can get an overview of which avenues for traffic are performing well over time. Start tracking the metrics for your business – find out who is accessing your website, from which location and how much time they spend on the website.
GA4 is the latest version of Google Analytics (GA) that combines data from both apps and websites. All Universal Analytics (UA) properties can be ‘upgraded’ to GA4, meaning a new Analytics property will be created for collecting the new data and your current GA account will not be affected.
Add Google Analytics 4 to your website
- You will need full admin rights on your website and be able to provide us with this detail within a week of purchase.
- Provide access to existing Google Analytics account.
Tracking will take place once the code is integrated on the head section of your website.
Please email us at [email protected] if you have any questions.
What is Google Analytics best used for?
Do I need to add Google Analytics to your website?
Google Universal Analytics (UA) V Google Analytics 4 (GA4)
‘Goals’ in UA are now called ‘Conversions’ in GA4. In the free version of Google Analytics, UA allows a maximum of 20 goals, but this has been extended in GA4 to 30 Conversions. Goal set up differs in both, with UA allowing goals based on Duration, Destination, Events, and a custom set up (Event Category =) etc. GA4 only allows Conversions based on events – meaning any pageview goals will need to be sent as an event to GA4 before being used as a conversion. This again reinforces the recommendation of setting up GA4 alongside any existing Google Analytics account you currently have.
What data does Google Analytics collect?
The default install of Google Analytics captures the following data:
- Users’ numbers
- Session information
- Geolocation estimate of visitors
- Information about visitors browser and device (know how many come via mobile v desktop)
Please check with Google about the full list of events and user properties collected by Google Analytics.
How to set up Google Analytics?
- Create an Analytics account. Go to google.com/analytics. To create an account, click Get started today. If you already have a Google Analytics account, click Sign in to Analytics.
- Set up Analytics on your website and/or app. Purchase this product and we can perform that for you.
Where do I login to Google Analytics?
For Google Analytics Login go to google.com/analytics
Can ADS add Google Analytics to WordPress?
Once we have an admin login to your website, we can install and configure Google Analytics on your WordPress CMS.
Can Agile Digital Strategy (ADS) add Google Analytics to website html?
Once we have access to your hosting with the html files, we can add Google Analytics to enable tracking.
Do ADS setup Google Analytics 4 as well as Universal Analytics ?
Yes, we will future proof your Google Analytics and setup both Universal Analytics (until end of 2022) & GA4 on your website. This will allow both to gather data until the end of life of UA. Universal Analytics is scheduled to be end of life on 1st July 2023. ADS are a Google Certified Partner.
Please email us at [email protected] on how to add Google Analytics to your website.